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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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microtransactions

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Microtransactions In Games: The Good, The Bad, And The Ugly

Monetisation in games can often be a tricky subject, and microtransactions even more so. Andrei Klubnikin talks to Pavel Shylenok, CTO at R-Style Lab, to discuss the monetisation model and its future...

How to Identify Whales In Your Game

We look at mobile game monetization and examine the differences in behaviour between converted players and non-monetizers.