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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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microtransactions in games

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How Blockchain Could Redefine The Gaming Industry

As the games industry evolves and more new technologies emerge, there's one on the horizon that could solve many current issues: Blockchain. What is it? We explain...

Microtransactions In Games: The Good, The Bad, And The Ugly

Monetisation in games can often be a tricky subject, and microtransactions even more so. Andrei Klubnikin talks to Pavel Shylenok, CTO at R-Style Lab, to discuss the monetisation model and its future...