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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.
How do you optimize your ads for productive views and engagements, while keeping mobile ad blindness to a minimum?
Like it or not, ad revenue is the lifeblood of many mobile games. With the F2P market growing, we look at the top mobile ad formats and how to use them.
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