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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Ad Monetization For Hyper Casual Mobile Games – A Data Scientist’s Playbook

VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.

No Mobile Ad Blindness: Making Sure Users Actually Open Their Eyes And See Your Ads

How do you optimize your ads for productive views and engagements, while keeping mobile ad blindness to a minimum?

9 Popular Mobile Game Ad Formats (And How To Use Them)

Like it or not, ad revenue is the lifeblood of many mobile games. With the F2P market growing, we look at the top mobile ad formats and how to use them.

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