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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.
Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.
Chief Data Scientist & Co-Founder at GameRefinery, Veli-Pekka Julkunen, performs some analysis to measure the similarities between different mobile gaming markets.
We look at mobile game monetization and examine the differences in behaviour between converted players and non-monetizers.
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