mobile games

Designing Habit-Forming Games

We are all creatures of habit, whether we like it or not. Not every habit is bad – especially when you’re a developer who’s got players that make your game a regular habit or part of their everyday activities. After all, a player who gets used to playing your game will keep coming back to […]

A Guide To Soft-Launching Your Mobile Game

Every developer who thinks he doesn’t need to soft launch his game is, in my opinion, simply wrong. A successful soft launch is the best way to optimise your game for global launch. Soft-launching allows developers to collect data, identify bugs and receive early feedback from players. A soft launch will provide you with the […]

A Map Of Worldwide Mobile Gaming Markets In 2017

The mobile games market is growing at a fast speed (52% during 2016 according to Newzoo), making it a truly a global area of business. However, as is in any other global business, there are differences in consumer needs, desires and behaviors. It is crucial for any mobile games company to learn about these differences […]

How to Identify Whales In Your Game

Monetization has been a hot topic in the games industry over the past years, ever since the rise of free to play games. How to optimize monetization, how to define correct pricing buckets or how to better convert players are just a few of the widely discussed questions concerning the topic. In this article, however, […]