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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.
What does the future of game monetisation look like, and is it loot boxes? We discuss their forms, benefits, drawbacks, and how they interact with the law.
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