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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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soft launch

Swirls

A Guide To Soft-Launching Your Mobile Game

Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.

Softly Does It: 3 Steps to Mastering your Game’s Soft Launch

In one of the largest supermarket outlets in the whole of the UK, just down the road from where your…