Weekly pick

Part 2: Are Casual Games Maturing? Lessons from Playrix!

Editor’s Note: This is the second in a series of articles looking at casual and mid-core games. The first, which looks at Angry Birds 2 and features a Q&A from developers Rovio can be found here.  The first part of this analytical series focused on Rovio Entertainment and how they successfully evolved and matured their multi-million dollar Angry […]

Are Casual Games Maturing? Lessons from Angry Birds 2

This article was co-Authored with Michael Katkoff and originally published by Om Tandon here. Casual Games Casual games is a relatively new genre that was arguably kicked off by PopCap when Bejeweled launched on browsers in 2001. The true growth of the genre was enabled by Facebook and driven by Zynga’s FarmVille and other Ville-style games. The […]

Black Snowflake Games Interview

The Viral Potential of HTML5 Games – Black Snowflake Interview

Hi Filipp, thanks for chatting with me. Could you share a little about yourself and your studio? Sure. Black Snowflake is a specialist developer of HTML5 games. This really became our core focus after 2013. Since then we’ve developed more than 25 mobile-first HTML5 games, working with big brands like Spil Games, DOCOMO and Nickelodeon. […]

How to Run a Successful Kickstarter for your Game

Chances are you’ve thought about running your own Kickstarter. Money coming directly from your community and passionate players, wouldn’t that be great? Crowdfunding is more than an option to budget your projects. First, it doesn’t have to be the only one. It combines well with subsidies, it doesn’t prevent you from collaborating with a publisher, […]

5 Effective Behavioural Economic Monetization Patterns

Behavioural Economics is a fascinating offshoot of economics, which explores psychology of decision making process of customers. Over the years I have been testing and reviewing numerous mobile games and apps in different genres. While I enjoy deconstructing and analysing different aspects of the digital products, on-boarding, core loop, social, meta, PvP etc. Monetisation patterns […]

The 5 Essentials of a Top Performing Game App Store Page

With more than 500 games submitted to the App Store every day, it’s hard to imagine a more competitive environment to get noticed. That’s why every little improvement to your listing is particularly important. With an average conversion rate of 4.47% (for games on the iOS App Store), even the smallest of changes can be hugely […]

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