Overview

Cohorts are a great way of analyzing your data. One of its key advantages is being able to follow in-game behaviors such as the adoption rate of a new character or the evolution of players’ buying behavior over a certain period of time.

Cohorts are defined as: groups of users that have completed a specific action within a specific period of time. A good example of a cohort would be “the players that first launched your game on January 30th, 2020”.

All custom events that you send to the GameAnalytics servers under the same user are counted for as a Cohort (not just their first occurrence for the period specified in the Cohort).

Defining a Cohort

To define a cohort you need to select the cohort parameters:

  • Granularity buttons – each metric has a preset of granularity and aggregations available. If a metric or aggregation is not available for a particular metric, it is most likely not characteristic to it.
  • Metric picker – Choose any of the custom events instrumented to analyze them by cohorts. This is ideal for analyzing things like device level retention to how many users reach a certain level.
  • Aggregations – For custom events you can choose to display the values by the Mean, Sum or Count aggregation methods.

Example: Retention Cohort

In this Cohort we look at the Retention for days 1-7, and day 14. We also set a date range for the past two weeks.

Custom Queries

Adding Filters

You can add static filters & dimensions to your Cohorts to gain a deeper insight into your players. These include examples like Country, Device, Platform etc.

These filters will essentially allow you to look at a specific group or different groups of players.

Example: Country Filter

In this example we add a Country Dimension Filter, which includes the players from USA and Pakistan.

Custom Queries

Data Export

If you would like to manipulate your data further, you can export the Cohorts table as a CSV in a matter of seconds. This is available through the Export button at the top right of your cohort view.

Custom Queries