Funnels are a way of visualizing and measuring how your players move through a series of predefined events, and determine which of these steps lose the most players. In GameAnalytics, you can create funnels of any sequence of your game, from level on-boarding to first purchase flows.


Getting Started with Funnels

When you select Funnels from our left side menu, you will see an overview of all funnels created for your game. You can easily sort this view by any of the table headers, use the search bar to find a specific one you created, and create a new funnel.


Creating a Funnel

To create a new funnel, select the events you want to analyse from the drop-down. Choose as many events as you want, but remember that their order is reflected in the chronology in which the users are counted. If a user does not complete a step, this will be counted as a drop-off.

Selections of included filters will be shown in the result once a funnel is processed. You can also select to include dimension filters for your funnel.

Note: No matter the number of events you send to the GameAnalytics servers under the same user, only the first occurrence of each event for the specified period is counted in the funnel.


Processing a Funnel

To start processing your funnel, you need to set one or multiple date ranges. This will allow you to compare the same behaviour over a period of time and compare different cohorts.

This can be set from the funnel creation screen. To then process your funnel, hit the blue process button!


Funnels can take up to several hours to process, depending on the dataset. Once your funnel is done processing, you will receive an email alert.

Funnel Results

Once a funnel is processed, the results are broken down by each step of the funnel, for which we count the unique user that completed or dropped-off, together with the average time for completion.

If you selected multiple date ranges, the results for each of them will be displayed independently which you can select using the date range drop down list (shown below):

Custom Queries

Managing a Funnel

If there is any changes you might want to make to existing funnels, they will require reprocessing. Funnels can also be easily duplicated, so you can experiment with their structure, while storing all results.

You can edit funnels as shown below:

Custom Queries