Data Services – Overview
As your game titles take off and grow, data plays a central role in taking decisions critical to your game’s success. We help you to collect, visualise and understand your player data all in one platform. Our tool makes pre-configured dashboards available to you, which show the most relevant metrics for your game, so you can monitor all of your titles from one convenient place.You can still create your own tailored reports with Custom Dashboards. Have you given it a try yet? It’s very easy to get started!
If you’re looking to analyse data in ways that don’t neatly fit in existing dashboards, for example, to:
- get an aggregated analysis of multiple game titles in your studio to focus on the most important KPIs for your business
- track specific player behaviour or game patterns, rather than metrics
- extract different metrics from the predefined or custom dashboards and combine later on in a manual way
We can help provide a deeper level of analysis with Data Services. We make it quick and easy for you to build the data tools that will help you to take informed next steps in your studio’s growth.
What is the Metrics API?
The Metrics API enables you to programmatically query your games and fetch key KPIs relevant for your studio. While it is possible to get game specific data from the GameAnalytics tool, the Metrics API provides new capabilities such as building BI dashboards to compare performance across games or specific user groups.
Metric data is aggregated by time and dimension. Metrics API supports most dimensions and event filters that are available in the GameAnalytics dashboards.
Metrics API Use Cases
- Custom business intelligence reporting
The most popular use is creating bespoke BI reports & dashboards for an organization or game, to enable simple tracking of the metrics most relevant to the team. For instance, studios may track their global traffic, but also look in greater depth at a certain country or region. Others may look in greater detail at a certain metric – such as having reports that split user sessions by geo-location.
- Health monitoring across titles
Reviewing every metric, for every game, every day can be time consuming. Getting access to key metrics like retention programmatically, and verifying that daily/weekly/monthly change is within certain parameters (e.g. +/- 10%), is the easiest way to monitor your portfolio for outliers, and to have the peace of mind that all your games are doing well at a given time.
- Combining metrics across tools
When tools are fit for purpose, it makes sense to combine data to get the best overview. Want to see your retention and new users alongside CPI and app store ranking, for all your live titles? An in-house dashboard that combines data from our Metrics API with data from your attribution and ASO provider is likely to do the trick.
What is the Player Warehouse?
The Player Warehouse provides player and event-level granularity of the data we collect from devices. While the tool has a focus on game aggregates and game-related metrics, the Player Warehouse is designed to provide a better understanding of your players and events, hence providing a more detailed look into specific aspects of your game such as ad progression through levels, ad viewing behaviour, or game economy.
Using the Player Warehouse removes the need for setting up your own SDK, processing pipeline, storage and data warehouse solution. It saves months of development time & enables your team to focus on developing differentiating capabilities that increase competitiveness.
Player Warehouse Use Cases
- Data warehouse
The Player Warehouse incorporates all essential building blocks of a data warehouse, leaving the only the most interesting and unique part to your team: the analysis itself. With the data collected, processed, and formatted so that it’s instantly ready to query, your data team can immediately focus on developing unique models and views, rather than piping data around between DBs.
- Device-level ROI analysis
Combining device-level ad revenue and IAP revenue data from the Player Warehouse, with device-level or estimated CPI per user from attribution or ad campaigns, it will be possible to obtain a device-level ROI figure. ROI positive players can then be retained with live ops campaigns, or funneled to new games, where they can continue to drive revenue.
- Audience segmentation
With information on playtime, spend, progression, and virtual currency use, the Player Warehouse delivers all the right data points needed to create highly relevant audiences for any initiative – from cross promotion, to re-engagement / retargeting, or offer targeting.
- Advanced behaviour analysis
Event-level tables can be used to analyse patterns in user interaction, such as identifying connections between certain events and ad views or IAP conversions. For example, if your levels are randomized, you could find that a certain sequence of levels leads to higher yields per user, or to higher retention rates.
- Programmatic user profiling
The data can be used with machine learning and AI models to develop lookalike user profiles, which can then be used as part of programmatic bidding strategies, to acquire high-value users off affordable inventory and increase player-level margins.