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Data & insights

Navigating Web3 cover image
7 min read
#Business & publishing

Navigating Web3: What does it mean for Game Developers?

If you read tech news, you’ve probably stumbled on the term Web3. And you might be wondering what it means and how it could affect gaming. So let’s explore Web3 and the surrounding opinions. What is Web3? It’s all about ownership. The web has been going through gradual changes, ever since it launched. Web1 was where people uploaded websites with static pages and information. You simply read Web1. The next step was Web2, where users create their own content. Web3 is a prediction that users will begin to own digital content and have control over how they use it. But it’s also about decentralizing that ownership: making sure it’s not tied to any particular platform. (You don’t just own a movie on one platform, you own the right to watch it anywhere, for example.) “I was lucky enough to be...
TapNation Cover Desktop
5 min read
#Business & publishing

How TapNation makes hit games with DataSuite

TapNation helps nurture over 80 studios to develop hit games. Data is crucial when working on any genre. But particularly when you’re making a hypercasual game. TapNation helps studios all over the world to develop and improve their games. But to do that, they need accurate data. Fast. That’s where DataSuite comes in: it’s a collection of our services to help you bring all your data together and easily plug it into your other systems. We spoke with TapNation’s VP of engineering, Kamel Haddad, to see how that works. And what they use DataSuite for. Tell us a little about TapNation and yourself Sure thing. We are TapNation. We’re a publisher based in Paris and have taken around 80 different studios worldwide under our wing. Over the last few years, we’ve had around 19 hit titles, counting over 500 million...
3 min read
#Data & insights

Product Update: Ad Revenue from HyperBid now available on GameAnalytics

We’ve got a new ad revenue source in the mix. The best thing about it? It’s our very own ad mediation platform HyperBid. You can now get all the impression-level revenue data from HyperBid on your GameAnalytics dashboard.  Head over to our SDK docs to get the integration started (Unity, iOS, Android). ILRD from HyperBid on GameAnalytics We’ve added support for impression-level revenue data (ILRD) from HyperBid. Track all your key ad revenue metrics from HyperBid directly in the GameAnalytics tool with our Ads Dashboard. Including slicing and dicing all your ad data in our Explore Tool. Why do we make these changes? HyperBid is our very own mediation platform built specifically for mobile games. With this integration, we make sure that you can get best-in-class mediation with HyperBid and get holistic reporting of the revenue on GameAnalytics too. Ad...
squid-game-hand-min
9 min read
#Business & publishing

“Squid Game” Mobile Games: Who Made It Into The Charts?

Squid Game games turns Mobile Netflix released the new show, Squid Game, on September 17th 2021. Over 132 million people watched the show in the first 23 days of its release, with 4.4 million new people subscribing to the platform (presumably to see the series). It’s easily a new record for Netflix, overtaking Bridgertons number 1 spot. Netflix have even announced that they’re going to make their own “Squid Game” game, as an attempt to increase its popularity in regions like North America. Netflix aren’t the only ones reaping the benefits of this Korean Battle Royale style show. We’re being flooded with memes, halloween costumes, and merch around the hit, all across the globe. But more importantly, mobile games. We’ve seen hundreds of hyper-casual games enter the app stores, all inspired by the Squid Game theme. With the topic still...
4 min read
#Data & insights

Product Update: Ad Revenue From Aequus Now in GameAnalytics

Our collection of Ad Revenue providers is growing. A couple weeks back, we were shouting about Applovin MAX being added into the mix of things. And this time, we’re thrilled to let you know that we’ve just partnered up with Aequus. Meaning you can now analyze your ad revenue from Aequus in your GameAnalytics account. Again, this is another great addition to our analytics platform. Here’s the docs to get you started. And if you want to learn exactly what this means for you, then read on. Let’s get to it. What’s new in GameAnalytics? We added support for impression-level ad revenue data from Aequus (like we did earlier for MAX, MoPub, Fyber, etc) This means you can now: query and filter data for ad revenue metrics from Aequus in the Explore Tool optimize ad revenue from Aequus using A/B...
5 min read
#Analytics tips

The Metrics Behind Hyper-Casual Games (Industry Report)

We’ve been getting our research on, and looking into the metrics behind successful hyper-casual games. You can read our full findings here. But just in case you’re too busy for that, we’ve put together this post to give you the need-to-knows. What’s the research about? Using data from our network of games, we’ve broken down the top KPIs (key performance indicators – basically measurements of performance) that developers of hyper-casual games should be aiming for, by sub-genre. You can use these to benchmark your own games against some of the best games, and learn just whereabouts you sit within the industry. But before we do, here’s an idea of how much data we’re handling in GameIntel. Our network stats for Benchmarks+ All-time integrated games: 140k+ Games tagged with sub-genres: 150K+ Cross-title monthly players: 2b+ Average monthly sessions: 20b+ Network stats...
3 min read
#Data & insights

Product Update: Ad Revenue Data From Applovin MAX Now in GameAnalytics

A while ago, a bunch of you asked us to add Applovin MAX to the mix of ad networks we integrate with. Well, we’re thrilled to announce that we’ve crossed the finish line, and you can finally analyze your ad revenue from Applovin MAX in your GameAnalytics account. There’s now nothing stopping you from making more informed decisions around your monetization strategy. That’s the biggest news in this update. So if you’re struggling to sit still and want to get started right away, then head to our docs here to grab the integration guide and go go go. But if you fancy digging into the details, then read on. What’s new in GameAnalytics Including the news we mentioned above, here’s what’s changed in GameAnalytics and what you can expect to see next time you log in: We’ve added support for...
1 min read
#Analytics tips

Sub-Genre Snapshot: Hyper-Casual Games

We break down the top KPIs that Hyper-Casual developers should be aiming for, and reveal a few of the rising superstars that entered the market in 2020.
product update cover
5 min read
#Data & insights

Product Update: New Realtime Dashboard and GameIntel Launch

You’ve probably heard the news. But if you haven’t, we’re thrilled to share that our brand spanking new mobile intelligence platform is here, GameIntel. And it’s filled to the brim with powerful features and data. But that’s just one of the key updates we have for you. We’ve also introduced our new Real-time dashboard into the mix, ready for you to get started and try it out. But before you do, let’s go over the details and what this means for you. (You can check out our previous update here if you need to get up to speed with everything else.) Here’s what’s new: 1. Test our new Real-time dashboard with User ID filtering We’ve redesigned the Realtime dashboard in our GameAnalytics tool. You’ll find it under the GA Labs section on the left menu. And we’ve also added a...
CPI or CTR image cover
4 min read
#Business & publishing

CPI or CTR? How to Best Measure Your Game’s Marketability

Editors note: This article was originally published by Sara De Vries, Content Creator at Coda. You can find the original article here. When it comes to understanding the potential success of your prototype, market testing is the best way to accurately measure a user’s reception to your game. Most rapid market testing is conducted on social media platforms such as Instagram and Facebook, as they allow you to test the marketability of your game in both an economic and efficient way. The types of campaigns or tests on these platforms can range from tracking traffic to engagement, and from them you can calculate important KPIs such as Click-through-rate (CTR) and Cost-per-install (CPI). A CPI or a CTR test are two different types of tests and both have pros and cons worth considering for your particular stage of development. Keep reading...
5 min read
#Data & insights

How to Get the Most Out of GameIntel

We’ve just launched our new mobile intelligence platform, GameIntel. With it, you can follow market trends, see which games have the best performance indicators, and supercharge your game research and ideation. But what exactly can you do with GameIntel? Well, how long is a piece of string? It really depends on what you’re looking for and what questions you need answering. But to get your creative juices flowing, and give you an inside look to our new platform, here are a few things to get you started. 1. Be the first to know about breakout hits Nice and easy one to kick us off. You can track the top charts in real-time, around the world. Free or paid. Updated hourly. You’ll get all the key information you need about these hit games. All of the key info about each game...
Idle engagement blog
6 min read
#Data & insights

How to Keep Players Engaged and Coming Back to Your Idle Game

Idle games don’t involve much in the way of thinking from the player. And they don’t have an end goal – you just continue to play them, earning more in-game currency and upgrading as you go. They’re usually free to play, relying on in-app purchases and currency passes to make money. But how can you make sure that your players want to keep coming back? In this blog we’re going to tell you how to do just that, and also share some stats on engagement metrics. These are from our Benchmarks+ platform, which you can get access to for free (with limited capabilities). Why idle games appeal to both players and developers On paper, idle games sound a bit ridiculous. Why would anyone want to play a game that involves hardly any, well, playing? The numbers say different though –...
3 min read
#Analytics tips

New Report by Adjust and Facebook Reveals Opportunities for Developers

This month, Adjust has teamed up with Facebook to analyze the mobile app market and produce The Mobile App Growth Report. The report digs into the top trends across the industry, focusing on where there has been the most growth, and highlighting trends in emerging markets. And it looks like good news for game developers. Games keep going strong Growing like skeletons out of a mob spawner, games are the top-ranking industry this year. It looks like the surge of activity we’ve seen the last few years is showing no sign of slowing down and that there are more and more people turning to games for entertainment. Hyper-casual games push the industry forward It’s worth noting that Adjust believes that a big part of this growth is due to the hyper-casual genre, which makes sense. We’ve seen that over lockdown...

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