Category

Marketing strategy

Marketing Library Article cover
7 min read
#Business & publishing

The game developers’ library for marketing mobile games

The goal of marketing your mobile game? Drive awareness and increase installs. It sounds simple when you narrow it down to that. But there’s a world of tools and techniques you’ll need to research to get it done right. The mobile games industry is a vast one, filled with thousands of games. And making yours stand out is just half the battle. So to give you a fighting chance, we’re rounded up the best articles and resources for you to get started. Let’s dig in. First off, understand your audience Before you even consider sorting your marketing strategy, you need to know who you’re selling to. Sure, you made the game – so you should have an idea of who your audience is. But you’ll need to understand exactly what your players’ motivations are and why they’ll want to play...
Archero hybrid cover example
9 min read
#Analytics tips

Hybrid-casual: the secret sauce to higher retention and better engagement

Hybrid-casual is a fairly new concept to enter the gaming world. You may have heard the whispers around the industry and a few hybrid-casual games already entering the app stores. But it’s starting to make its mark in the market. Players are starting to spend more time in games (with time spent in apps up 80% from 2019 to 2021). And in response, Developers and studios alike are turning their attention to this new type of game development and reaping the benefits (if done correctly). So what exactly is hybrid-casual? How does this differ from hyper-casual? And what do you need to do to get started? That’s what we aim to cover. Let’s dig in. So, what are hybrid-casual games? It’s when you mix together the simple core gameplay of hyper-casual, with the features and monetization models of mid-core. The...
Multiplayer Games Part 1 Cover Image
7 min read
#Game design

Getting Mobile Multiplayer Right (Part 1): History, Genres, and Motivations

Adding multiplayer elements to your mobile game is a straight-up win-win situation. It creates a sense of community, brings a competitive edge, and gives your players a reason to come back. Taking all that on might feel intimidating. But today, building quality mobile multiplayer is easier than you might think. But how exactly do you make your mobile game multiplayer? What steps do you need to take? And what do you need to consider? We will cover in this two-part article that will help set you on the path to mobile multiplayer glory. This first part will look at the broad concepts and overarching considerations. And next time, we’ll dive into the tech and techniques for part two. Yes, your game is suitable for multiplayer We appreciate there are different types of games. But multiplayer isn’t purely about competition and...
9 min read
#Game development

Understanding Player Motivations – And How to Harness Their Power

We all play games for different reasons. Indeed, as individuals our motivations to play games shift continuously. Whether we’re playing to pursue the respite of escapism, or have some competitive urges to sate, we can all get different things from games at different times. That statement will likely feel rather obvious. ‘We play games for different reasons’ is a plainly straightforward assertion. But behind it lies considerable nuance; subtleties games makers can identify and harness to guide the design or their games in pursuit of both commercial and critical success. So what are the leading player motivations, and how can understanding them help your efforts in making and publishing your games? Let’s start by considering the eight most common player motivation, and how they connect with making a game that engages, retains and – hopefully – monetizes. 1. Competition With...
Cover checklist
7 min read
#Marketing strategy

Getting Your Game Release Right – A Checklist

Making a game is one thing. An impressive, creative and wonderful thing. But a game really comes to life when it is released to players. Being played is a game’s reason to be – and the vital step in starting to generate revenues that let your studio grow, or allow you to begin work on your next title. As such, getting the release of a game right is about as important as it gets. And in today’s connected era where titles so commonly exist as live, maintained entities, releasing is now about a lot more than making it available for sale. With all that in mind, we’ve built up a checklist of all the things you need to consider before releasing your games. It’s a list that considers quality, performance, marketing, monetisation and more. Bear in mind that many of...
15 min read
#Business & publishing

The Game Devs Guide to Push Notifications and Customer Messaging

This article was originally written by OneSignal. You can it out on their blog here.  Before OneSignal, our company was a mobile game studio called Hiptic Games. Our experiences at Hiptic helped us see the need for a simpler, more reliable, and more powerful messaging platform to improve user engagement. In many ways, we built OneSignal with game developers in mind. The top 25% of mobile games have an average Day 28 retention of just 4% and the cost of acquiring a user that eventually makes a purchase is over $40 USD. Yet, the vast majority of mobile games still don’t implement basic best practices for improving user engagement and retention through messaging. In this guide, we’ll walk through the four main user-engagement channels that every mobile game studio may want to leverage — Push Notifications, In-App Messaging, Email, and SMS — and...
8 min read
#Game design

7 Deadly Messaging Sins in Mobile Games (And How to Solve Them)

Editors note: This article was originally published by the crew at OneSignal. Check out the original article here.  You know how powerful player messaging can be. It can improve a game’s experience and enrich competition. It can engage new gamers and win back churned players. Although the potential benefits are compelling, there are also examples of messaging channels detracting from the game experience. As a result, many savvy game developers overlook opportunities to enhance their game experience with messaging because they’re afraid of what might go wrong. Getting mobile messaging right takes some skill and thoughtfulness. We pooled our collective knowledge, along with input from leading mobile development studios, to create a list of seven common messaging mistakes in the gaming industry and how you can avoid them. Sin #1: Leading With an Opt-in Request Imagine you’re a bored commuter. You head...
6 min read
#Business & publishing

How To Optimize Mobile Games for the App Stores

Editors note: This article was originally published by TapNation. Make sure to check out their version here. The question of how people find your content is a tale as old as the internet. Having the best story or the most innovative gameplay means very little if no one can find it, never mind play it. Which is why ASO (App Store Optimization) is so important. It plays a crucial role when publishing your game. And it isn’t as time-consuming or complicated as you may think. At TapNation, we help make sure new players find your hyper-casual games by using the best ASO techniques and most effective marketing strategies. If you have great intuitive gameplay, we want to make sure everyone in the world is playing it. But if you’re just looking for some simple advice to get you started, well...
Homa games cover
7 min read
#Marketing strategy

Arcade Idle: A New Hyper-Casual Genre Enters the Game

In the last few years, the Hyper-casual genre has established itself as one of the fastest-growing game categories on the app stores, not only in the number of downloads but also in the quantity, variety, and originality of new products. Beginning as a subgenre of casual, Hyper-casual has consolidated as a category in its own right and started accommodating subcategories like ultra-casual, idle, mergers, and so on. Some of these subgenres have become classics, but we can see a new genre emerge in the Hyper-casual scene from time to time. Constant testing and iteration lead to permanent game upgrading and improvement, translating into new, different games and hybrid genres. This was the case for Farm Land, developed by studio LolTap: Homa Games’ latest release and member of the new Arcade Idle category. The process began in late 2020 with the...
4 min read
#Game development

5 Techniques to Supercharge Your Ideation

Editors note: This article was originally written by Sara De Vries, Content Creator at Coda Games. You can find the original here.  In hyper-casual gaming, coming up with the next hit game idea can be one of the most challenging parts of game development. Choosing the right game idea is crucial to avoid losing time and money spent building an unsuccessful game. So what exactly is the best method for game ideation in hyper-casual and how can you start implementing it today? Luckily, we sat down with our gaming experts here at Coda to understand the best methods developers can utilize in the initial ideation phase to help increase their chances of success in publishing. 1. Monitor Trends One misconception when it comes to game ideation in hyper-casual is that your game idea needs to be entirely brand new. This...
5 min read
#Marketing strategy

Making Better Game Decisions with Feedback Testing

You might be familiar with the concept of split testing. Also known as A/B testing, split testing compares different versions of your assets to see how each performs with your players. At the conclusion of your test, you adopt the variant that showed the best response. Split testing is a critical part of the game development process. It’s pretty much baked into any user acquisition campaign, with ad creatives and app store assets quick and easy to A/B test. But a traditional split test’s quantitative data can only tell you so much. And this kind of testing is only possible once the game is up and running. That’s why feedback testing is so important. It provides qualitative data to show you the why behind what is and isn’t working. What is feedback testing? Feedback testing is essentially surveying players to...
Joypac Publishing Partners Blog Cover
6 min read
#Business & publishing

Top Tips for Choosing Hyper-Casual Publishing Partners in China

There are quite a few things a developer or publisher needs to consider before working with a Chinese publisher. Here are some of the big questions you should be asking: Would their current partners recommend them? You can ask the publisher to show you examples of the games they’ve launched, companies they work with and what results they’re getting. But that can only tell you so much. It can be extremely insightful to check who they’re already working with and contact those people directly. We recommend talking to at least two or three of the publisher’s current partners. Every developer might have had a different experience and hearing only one story might not tell you everything you need to know. Who’s on their team and how is it structured? You should find out what the publishing team looks like. Do...
6 min read
#Business & publishing

How to Create a Press Kit for Your Mobile Game (and Why You Really Should)

If you’re a mobile game developer, you want the press to talk about your game. It’s free advertising, and who wouldn’t want that? Creating a press kit is how you make it easy for the press to talk about your game, and to show it in its most positive light. If you previously thought ‘press kit’ was something you asked your dry cleaners to do after a football game, this blog’s for you. Here’s a quick introduction to press kits – how to create them and put them to use. What is a press kit? It’s a collection of text and visuals that gives a journalist or website everything they need to write about your game. You’re basically saying to them: “Oh, you want a game to write about? Well, you won’t need any research to write about my game...

Get game industry insights,
delivered to your inbox