June 17, 2020 · 4 min read

Ad revenue data is coming to GameAnalytics: get started today

You asked. We listened. And now ad revenue data is coming to GameAnalytics. Here's what you need to know, what you can do now, and what's to come.

Ioana Hreninciuc

Former CEO at GameAnalytics

#Tool & Product

June 17, 2020 · 4 min read

For the past few months, we’ve been working on putting all the pieces in place to get ad revenue data into GameAnalytics (y-a-y!). We’re closer than ever, with our first integration launching in the next couple of weeks, and our SDK now ready to collect data. So without further ado, here’s everything you need to know about our ad revenue roll-out.

Now available: impression-level ad revenue data

Impression-level revenue data is the most granular data point, and as such it not only enables publishers to aggregate and analyze data at the user level, but also allows publishers to optimize on moment to moment ad and game experience. And now, our most popular SDKs already include a built-in integration.

Our friends at MoPub provide an SDK-based solution for collecting impression-level ad revenue data (ILRD), and now you’ll be happy to hear that our most popular SDKs already include a built-in integration.

Download and set up your ad-ready SDK today:

If you use MoPub and have access to impression-level revenue data, you’ll be able to see this data in GameAnalytics in two weeks’ time. In the meantime, we strongly recommend that you enable the SDK data collection – so that when the metrics are live, you can see data that’s already been collected and start analyzing instantly.

What are the specific ad revenue metrics?

Sum of ad revenue by standard dimensions: country, build, device, etc.
Mean revenue per player, session, or impression (where available)
Sum of ad revenue by network, ad group, ad unit
Mean revenue per ad unit (e.g. mean revenue per rewarded video) by dimension (e.g. country, network, etc.)

More ad behavior metrics can be analyzed using the GameAnalytics ad event.

How will this help?

With ad revenue reporting in GameAnalytics, you’ll now be able to find new ways to improve your game and grow your revenue. What’s more, you’ll discover these insights faster and easier than before, without having to log into countless ad network accounts or build complex custom reports.

Here are some important questions you’ll be able to answer easily, in GameAnalytics:

How much money did my game make from ads yesterday/last week/last month?
Is the new version of my game making more revenue than the previous one?
If I A/B test different ad frequencies per player, what is the impact on ad revenue for each?
What are my top 5 countries by ad revenue?
What is the best ad format to show, so I can make more revenue per player or per session?

What’s coming up?

Bringing together ad revenue from tens of different sources is no pickle. We have a full roadmap of planned releases which will ensure you gradually get more and more insights, and that the picture we paint is more complete.

Here’s what you can expect from us over the next few months.

Upcoming: User-level ad revenue data

Whereas impression-level revenue data is collected in the SDK with every impression, user-level data is delivered via an API, typically once per day. User-level ad revenue data (ULRD) is planned to go live in the following weeks after impression-level revenue data, but we’re already looking for early access testers who can help us get this data from live accounts to thoroughly test the overall system.

If you currently use Applovin MAX, IronSource, or TopOn and would like to be one of the first users to see your ad revenue in GameAnalytics – let us know here.

Would you like to see other ad networks or mediation providers prioritized? We have you covered; to have your own say in our roadmap, just let us know by adding requests or voting for specific features on our ad revenue feedback board.

Upcoming: Campaign-level ad revenue data

This data will give you a more complete picture of your overall revenue, which should match more closely with what you see reported in your ad accounts… and bank accounts, every month. Campaign-level revenue data (CLRD) will be available in the second half of the year, and it will be one of our top priorities as soon as the impression and user-level ad data are in the hands of our users.