· 3 min read
Introducing The Player Warehouse: Data Warehousing For Games
We’re rolling out the Player Warehouse, our new data warehouse to help you analyze your games. With it, you get device-level player data in a format you can query directly using SQL. It’ll help you dive into how your players behave across your portfolio, spot gameplay patterns, build audience segments, and use that insight to improve your games. All while saving months of development time.
It’s especially useful if you have multiple successful titles and analyzing one game at a time is too time-consuming. Get in touch with us to get started.
But first, let’s hop to the big question.
What is a data warehouse?
It’s a place to bring together your player data (that we collect, clean and process for you), connect it with your internal tools and then analyze everything at once.
In some cases, you need that overview of how your portfolio is performing. But you also need to drill down to a specific group of players across all games. You just can’t do that with off-the-shelf dashboards.
We spotted that game developers were spending a lot of time creating their own data engineering pipelines, or just not leveraging data warehousing at all. So we created the Player Warehouse that provides player and event-level data. This way, you can look into your players’ behavior using their device ID and run a more complex analysis. You add your account, plug in your games and start querying the data.
The Player Warehouse is part of our new product line, Data Services, which lets you build your own data tools for games. Check out our Metrics API to see what else you can do.
How exactly does the Player Warehouse work?
The Player Warehouse pulls all the data from your games together and cleans it up into a format that’s easier to connect with device-data from other systems. Specifically, we aggregate all the event data across your portfolio by device ID or event ID. We load this into a standard table format in Google BigQuery.
You can then query this data directly using SQL. Quick and easy. For example, you could look into how your players progress through your levels or how they use your in-game economies. (And see if it’s always the same.) Go to our technical docs to learn about other use cases.
Start creating more detailed reports
You can immediately start using the Player Warehouse to create more advanced reports or segment your audience. You can even feed your player data into machine learning models if you want. No need to build your own SDKs, ETL pipelines, or storage platforms.
We’ll handle the data, you just focus on making games that players will love. Get in touch to learn more about the pricing and how it all works.