iOS 14 Opt-in-Rate Is Higher for Mobile Games

Earlier this year, Apple released iOS 14.5. It was the dreaded update among all app developers, studios, and publishers. It meant that if you wanted to access a user’s mobile identifier (called IDFA), you had to specifically ask for their consent. If you’re not sure why this is important, the IDFA is basically used for … Continue reading iOS 14 Opt-in-Rate Is Higher for Mobile Games