Follow us here

Game Tracking – KPIs, Metrics & How to Interpret Them

Mobile game analytics can feel complicated, but it doesn't need to be. In this downloadable guide we cut through the hundreds of metrics that you can track, and focus on the ones that matter most.

Metrics You Should Know By Heart

From basics to high-level metrics, we explain the ones that you should have memorised off by heart for your optimum game analytics.

All You Need To Know About Interpreting KPIs

There are more than 12,000 games released on the US Apple store each month. Learning how to interpret KPIs can help you gain some much-needed visibility.

Continue to download →

What You'll Find In This eBook

Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs. Meanwhile, there are hundreds of mobile games being released every day, and visibility is all-important. Developers have objective tools at their disposal to see where they're going. We help provide you with the metrics you need to know off by heart, and the best ways to interpret key performance indicators on your path to success.


  • 01  15 Metrics All Game Developers Should Know by Heart
  • 02  Everything You Need To Know About Interpreting KPIs
  • 03  High Level Key Performance Indicators for Game Developers
  • 04  The Specifics of Free to Play Games
  • 05  How to Properly use Key Performance Indicators

Latest publications

Analysis of the Mobile Gaming Market in APAC

A collection of up-to-date data, with insights and tips for launching games in the Western mobile games market.

Learn more

Mobile Gaming Industry Analysis for 2018

60k+ titles. 3 billion+ devices. A whole heck of a lot of data. Let's look at the state of the mobile games industry.

Learn more