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Gamification in apps cover
7 min read
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Top gamification examples in mobile apps

We learn by playing. When we enter the world, we’re full of curiosity, and play has always been at the centre of how we satisfy that curiosity. Sadly, it’s beaten out of us when we go to school, and taking tests suddenly becomes a chore. But it doesn’t have to be. It’s possible to learn while having fun. In fact, that’s exactly what some apps are doing. And it’s working. Games are the most popular genre on the app store. They’re masters in the art of keeping users engaged and happy. So how can we learn from them? What is gamification? You’ve probably heard the term ‘gamification’ before. But if you haven’t, it’s the act of taking gaming elements and mechanics and applying them to your non-gaming app. Often to ramp up retention and engagement. And it works. If we...
Hyper-casual library article
6 min read
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Hyper-casual bible: top resources for making a hit game

Building hyper-casual games is a great way to get into game development. With their short cycles and simple gameplay, crafting a hyper-casual title means you can learn important skills across game design and monetisation, which you’ll need for success in the mobile games industry. But how do you get started building a hyper-casual game? What exactly goes into creating a hit in this genre? What KPIs should you track and what results should you be aiming for? There’s a lot you should know before getting started. So before you get tapping away and developing your next hit, make sure to read through these resources to master everything ‘hyper’. 1. Understanding hyper-casual The hyper-casual genre is a unique one. It’s made up of short, satisfying, and simple gameplay, basic artwork, and relies heavily on ads to make money. So to kick...
6 min read
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6 (more) narrative techniques to make better games

In our last article, we covered the three major C’s of storytelling: character, conflict, and change. Using these rules will set the foundation of your game’s narrative. But that doesn’t mean your work is done. There’s so much more to building a strong narrative. And in part two of our storytelling series, we cover six narrative techniques you can use in your titles to help boost your storytelling and character development. Let’s get to it. 1. Consider a shared story You might not want to go into a huge amount of detail for every game you create (especially if you’re working with hyper-casual or casual titles – which have notoriously short lifespans). While it would make each game unique, it can take a lot of time. Instead, think about whether you can create a single story that all your games tie...
Narrative article cover image
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Improving your mobile game with narrative (Pt 1)

What comes to mind when you think about narrative design? You probably imagine Bioshock, Mass Effect or even Stanley Parable – story-driven games where the player’s choices affect the ending. How could you possibly incorporate any of that into a mobile game? But narrative design isn’t just about branching storylines and giant flowcharts. It can actually be a lot more subtle. Narrative design is about creating a consistent narrative. It’s not just about telling a story, but about showing it in your mechanics, user interface and prompts. It’s the small snippets of audio, item descriptions and visual iconography. Narrative design is about deciding what your story is and making sure that you’re staying consistent with that larger vision. In this article, we’re going to explain the basics of a good story and then talk about a few ways you can...
Hybrid-casual games cover
11 min read
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Six features that turn a hyper-casual dud into a hybrid-casual hit

Cracking the hyper-casual market is more challenging than ever. Why? Quite simply, there’s too much competition. This simultaneously drives up the cost of getting new players and makes it easier for players to churn. And that’s particularly problematic because – with higher acquisition costs – studios need higher retention rates if they’re going to make a profit. But a new genre has emerged: Hybrid-casual. Studios have realised that if they’re going to keep retention high, they need to layer in more features and aspects of meta-game. The tact is to keep the core gameplay short, simple and satisfying, but add meta-features that encourage players to keep coming back. Features like progression systems and collectibles that add more depth to the core game. (You can read more about why the shift is happening in our other post on the topic.) In...
Navigating Web3 cover image
7 min read
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Navigating Web3: What does it mean for Game Developers?

If you read tech news, you’ve probably stumbled on the term Web3. And you might be wondering what it means and how it could affect gaming. So let’s explore Web3 and the surrounding opinions. What is Web3? It’s all about ownership. The web has been going through gradual changes, ever since it launched. Web1 was where people uploaded websites with static pages and information. You simply read Web1. The next step was Web2, where users create their own content. Web3 is a prediction that users will begin to own digital content and have control over how they use it. But it’s also about decentralizing that ownership: making sure it’s not tied to any particular platform. (You don’t just own a movie on one platform, you own the right to watch it anywhere, for example.) “I was lucky enough to be...
6 min read
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Bring VR to your mobile game

Virtual reality has been a hot topic for a few years now. And although there are a few kinks to iron out, VR is starting to take its seat in the gaming industry – it now boasts around 171 million VR users worldwide. We actually support VR games. Our SDKs work out of the box for Oculus Quest games. You just need to download our SDKs as usual, but with one extra step. (But more on that below.) It still comes second place to most other types of gaming in the industry. (Mobile gaming is easily one of the top dogs, having generated $93.2 billion in 2021 alone.) But VR is a space to keep your eye on (or even dip your toes into). But how do you even get started developing VR games? What tools and skills will you...
Data Visualization article cover
9 min read
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Top visualizations for game telemetry data

Imagine this. You come into work, load up your dashboard, and you’ve got a map of the world – each country a different colour. The greener the country, the more your game is making there. Visualizing your data can help you understand how your games are performing on an instinctive level. Numbers don’t often ‘click’ in our minds. But visuals – those give us gut feelings. They can help you see your data from a different perspective, and let you spot important insights you would have otherwise glossed over. But what can you do? Let’s dive into the top data visualization techniques and how to use them. 1. Line charts: Think time Line charts show us how values change over time. They’ll let you spot trends, like whether you have a lull in your installs on the weekends. Need to...
Marketing Library Article cover
7 min read
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The game developers’ library for marketing mobile games

The goal of marketing your mobile game? Drive awareness and increase installs. It sounds simple when you narrow it down to that. But there’s a world of tools and techniques you’ll need to research to get it done right. The mobile games industry is a vast one, filled with thousands of games. And making yours stand out is just half the battle. So to give you a fighting chance, we’re rounded up the best articles and resources for you to get started. Let’s dig in. First off, understand your audience Before you even consider sorting your marketing strategy, you need to know who you’re selling to. Sure, you made the game – so you should have an idea of who your audience is. But you’ll need to understand exactly what your players’ motivations are and why they’ll want to play...
Archero hybrid cover example
9 min read
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Hybrid-casual: the secret sauce to higher retention and better engagement

Hybrid-casual is a fairly new concept to enter the gaming world. You may have heard the whispers around the industry and a few hybrid-casual games already entering the app stores. But it’s starting to make its mark in the market. Players are starting to spend more time in games (with time spent in apps up 80% from 2019 to 2021). And in response, Developers and studios alike are turning their attention to this new type of game development and reaping the benefits (if done correctly). So what exactly is hybrid-casual? How does this differ from hyper-casual? And what do you need to do to get started? That’s what we aim to cover. Let’s dig in. So, what are hybrid-casual games? It’s when you mix together the simple core gameplay of hyper-casual, with the features and monetization models of mid-core. The...
Mobile games to VR cover
7 min read
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Five mobile games that nailed shifting to VR

Virtual reality is no new concept. Have you ever heard of Sword of Damocles? It was invented by Ivan Sutherland and Bob Sproull, it was arguably the first VR / AR head-mounted display connected to a computer. That was in 1968. Today mobile games are at the start of shifting to VR But it wasn’t until 1987 that Jaron Lanier used the name ‘virtual reality’ for the first time. He coined the term to help better describe his research. His company was the first ever to sell VR goggles, called the EyePhone, which cost upwards of $250,000 (including the computer to run it). Image source: Flashbak Of course, technology has come a long way since 1968.  In 2021, the global VR market size was just under $5 billion, and research shows that we’re now predicting the market to increase to more...
Mobile Multiplayer Part 2 cover
8 min read
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Getting Mobile Multiplayer Right (part 2): Design, testing, and scaling

As we saw in part one of our multiplayer series, the mobile multiplayer opportunity is bigger than ever. And there are a lot of reasons you should make multiplayer part of your next mobile release. But how do you get started with actually implementing multiplayer into your mobile game? There’s a lot to consider. And a bounty that makes it easier than ever to get right. You’ll need to read more than a two-part blog post to master it all, but we’ve done our best to round up as many pointers and links to get you started on the right path. So let’s dig into part two. There are rules to mobile Over the years, mobile gaming has diversified (and then some). Game genres like casual, mid-core, hyper-casual, pay-to-earn and premium now offer very different gaming flavours to a broad...
Multiplayer Games Part 1 Cover Image
7 min read
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Getting Mobile Multiplayer Right (Part 1): History, Genres, and Motivations

Adding multiplayer elements to your mobile game is a straight-up win-win situation. It creates a sense of community, brings a competitive edge, and gives your players a reason to come back. Taking all that on might feel intimidating. But today, building quality mobile multiplayer is easier than you might think. But how exactly do you make your mobile game multiplayer? What steps do you need to take? And what do you need to consider? We will cover in this two-part article that will help set you on the path to mobile multiplayer glory. This first part will look at the broad concepts and overarching considerations. And next time, we’ll dive into the tech and techniques for part two. Yes, your game is suitable for multiplayer We appreciate there are different types of games. But multiplayer isn’t purely about competition and...

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