Editor’s note: This article was written and published by Tenjin. You can find their original version here.  New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by Tenjin and GameAnalytics for hyper-casual games in the date range of 01.10.2022 – 31.12.2022. So let’s dive in and explore what this report has to offer! Here’s a summary of the topics we cover: Ad Spend % by platform Median CPI by platform Top 10 countries & ad networks by ad spend on Android and iOS Median CPI for the top 10 countries & ad networks by ad spend on...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial How powerful can a premium playable ad be when it comes to user acquisition? Quite powerful, actually. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’. ITI: top hyper-casual developer with high quality standards for its ad creatives ITI is a well-known hyper-casual mobile gaming developer in the Japan market. Its hit title Rescue Cut, released in 2019, was named one of the best games of the...

Editor’s note: This article was written and published by Tenjin. You can find their original version here.  We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with GameAnalytics to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the report: Top countries by ad spend and CPI Top ad networks by ad spend and CPI Day 1 and Day 7 retention for the top 2% of games by platform (by GameAnalytics) Here is a sneak peak from the report… Tenjin data from Q3 2022 shows that Brazil is the biggest outlier in the report with very low CPI (0.06 on Android, and 0.14 on iOS) relative to...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial The success of playables in Asia In Japan and South Korea, where banners and video ads dominate, the emerging playable ads have significantly changed people’s perception of ads, thanks to the immersive, highly interactive ad experience they provide. At the same time, these playable ads are also helping the games break out and make a splash on the global market. According to UA data from Mintegral: Playable ads increase IPM by over 85% on average in Japan and Korea, and 40%...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial What’s the deal with playables? Playable ads have quickly become one of the most popular ad formats among apps and brands due to their premium user experience, accessibility, and superior conversion performance. And while playable ads are effective, they are typically expensive and time-consuming to produce, posing a significant challenge to scalability. It’s for this reason we’ve launched the Playable Ad Editor on the Playturbo platform. The Playable Ad Editor now provides advertisers with a zero-coding, drag-and-drop online editor to easily...

Editors note: This article was written and published by Tenjin. You can find their original version here.  It’s time to take it to the next level with automated marketing data pipelines. UA managers can get access to the platform and start building pipelines on their own – just 10 clicks and the data pipeline is ready! Why is this important? Well, advertisers increasingly need to integrate data from multiple sources to gain business insights. Data pipelines bring in raw data from multiple sources and move it to your chosen destination for storage and analysis. Without our new self-service app, this typically requires the help of engineering teams. Users can test out the app for free for 14 days after their first data sync is complete. No strings attached. All you need is an email. Sign up now Let’s go on a...

Editors note: This article was written and published by Tenjin. You can find their original version here.  By building internal BI, using Tenjin for attribution, and GameAnalytics DataSuite for product analytics, Umami Games was able to scale their team on the production side by over 100%, and switch to self-publishing. Making the shift towards automating their data processes allowed them to save time and resources, and consequently enabled them to focus on their end goal – building great games. Download Case Study About Umami Games Umami Games is a hyper-casual game studio that was founded in 2019 in Denmark. It has since managed to produce approximately 80 games and has been quick to achieve success. In 2021, one of their mobile games “ABC runner” made it to the top three of Apple’s charts for the most downloaded mobile games in the US, and remained...

Editor’s note: This article was written and published by Tenjin. You can find their original version here.  Let’s explore how the hyper-casual market has changed compared to 2021 Q3 and go through the top 10 ad networks and countries for 2022. This time, we partnered with our friends from GameAnalytics to bring you day one and day seven retention benchmarks in this report edition. The complete information is available at the bottom of the post.  Hyper-casual ad spend by platform. In 2021 Q3, hyper-casual ad spend by the platform was a bit higher on Android (55%) than iOS (45%), marking a decrease of nearly eight percentage points in ad spend on iOS compared to 2020. In 2022 Q1, advertising spends on iOS  and Android now shows a 50% / 50% split, suggesting that advertisers are becoming more and more comfortable with mobile...

Editor’s note: This article was written and published by Homa Games. You can find their original version here.  So what exactly happens once you submit your prototype at Homa, and how does it all work? In this article, Homa’s team take you through the process and explain all the essential info you need to know about scaling your next hit. Here’s what they said. The main challenge behind game publishing Publishing a game might seem straightforward; however, the list of actions to make it the next hit is quite long. In a short period, you need to make sure there are no bugs, the ad monetization is working properly, the testing metrics are good, and the data is analyzed correctly. Don’t you worry; the Homa Games team is there to help you figure it all out! The Homa Squad supports...

Editor’s note: This article was originally published by the clever clogs at Voodoo. You can read the original version here.  In December 2020, two young programming students called Harvey and Mathis founded Blue Monkey Studio. By September 2021,  only nine months later, their first hit game had entered the charts. Flex Run 3D reached number 1 in the Android charts in 39 countries, including the US, and number 2 on iOS US. But what’s the story behind this super speedy success? How did they go from hyper-casual beginners to the top charts in just nine months? The two co-founders, Harvey and Mathis, joined us at the recent Voodoo Live event in Paris to reveal exactly how they managed to bag their first hit game in such little time. Read on to find out more about Flex Run 3D and their three key secrets to success....

Editor’s note: This article (and report) was written by the clever clogs at Home Games. You can read their original here.  Game’s go through a lot of stages from ideation to executing and testing during the publishing cycle. But having a game published and up and running in the app stores is only the first step in making it accessible to the widest audience possible. For game creators, the app stores are the main point of contact with users, and they are the place where users will decide if a game is worth downloading or not. So, in order to put everything in your favor, you will need to make sure your game is presented in the best possible way, with its main features displayed and with images and wording fully optimized. That’s where app store optimization (ASO) comes into play. Every...

Editor’s note: This article was originally crafted by TapNation. If you fancy reading the original, you can find it here.  It’s no secret that creating a game can be pricey. Hiring a strong development team is just the start of your journey. Aside from the months (even years) of developing a game, when you start focusing on your marketing and ongoing user acquisition campaigns, the expenses and costs can pile on (before you’ve had a chance to make any revenue). Making it near impossible for smaller dev teams to enter the market. Hyper-casual is changing that. These games are turning into a developer’s stepping stone into kick-starting their career in the gaming industry.  Without the need for large initial investments. And to get a better idea of how the hyper-casual genre can help game makers enter the professional world of...