Adapting to the changing games market: a Zynga spotlight
Every company has its ups and downs. But it’s how they regroup that matters. And Zynga is no different. so we thought we’d dive into what they did and how they came out the other side as one of the most successful mobile gaming companies in the world. We dive into Zynga’s strategy and how they recovered from losing half their revenue to rise back to $720 million a quarter.
Developing a #1 VR MMO: Ramen VR’s Journey with GameAnalytics
Discover how Ramen VR used data-driven game development to launch "Zenith: The Last City", which became the #1 bestselling game all major VR platforms—including Meta Quest/Rift, Steam and PlayStation VR.
How Splitting Point caught 80% more bugs with real-time data
Catching 80% of their bugs One of the main reasons that Splitting Point integrated GameAnalytics was because of our bug-tracking capabilities through our error reporting dashboard. This was particularly important to the studio as the Roblox platform is extremely fast-paced. They would be updating their game every week, and finish the changes two hours before the deadline. “We were pumping out updates every week on a Friday – and probably about 80% of the bugs we caught were because we were using GameAnalytics,” Janzen Maden, founder at Splitting Point, explained. Quite simply, there was no time for quality control. And it was also too complicated with such a small team. Soon, Splitting Point realized that they could find more than just bugs. They could check logical problems in the game design itself by using custom design events. “With Field Trip...
Publishing Like a Pro: GameFam Spotlight
Roblox has been blowing up over the last couple of years. Having initially launched back in 2006, the social gaming platform now boasts over 30 million games (what they call experiences), 52 million daily active users, and over 12 million creators worldwide. Recently, we’re starting to see more and more hit games launching on the Roblox stores – with one particular publisher shining bright in the ocean of Roblox devs: GameFam. Despite only founding the company in 2019, they’ve worked with a range of Roblox developers and helped publish over 30 successful titles on Roblox. So what’s their secret? How do they help these developers stand out? We’ve reviewed three of GameFam’s top published games: Twilight Daycare by Night Studio, All Star Tower Defense by Top Down Games, and Car Dealership Tycoon by Foxzie. Each one of these boasts over one...
Trihex Studios: delighting 40M players with analytics
GameAnalytics gave a voice to Redcliff’s silent majority Eric and Tae discovered early on that most developers can end up only listening to a few very vocal players. But those players often aren’t representative of the entire player base. For one, over half of Roblox’s players are under 12 years old. Not exactly the sort to engage with a developer or fill out an online survey. In fact, under most privacy laws — a developer isn’t even legally allowed to collect that information, as it could reveal personal information about a minor. “It’s not the user’s responsibility to tell you what they want, though,” Eric explained. “It’s our responsibility as developers to figure out what the player wants and needs in the game. But you need to be careful. It’s very easy to set up a Discord server and get...
6 games that successfully layer in meta mechanics
As we’ve mentioned before, the hyper-casual market is being forced to change. With more competition, higher CPIs and tightening margins, developers need to increase their retention if they’re going to continue making money, now more than ever. And to do that, they must layer more mechanics and elements into their games. We’ve explored how and why developers can – and should – shift from hyper-casual to hybrid-casual. But if you’re still struggling to see how that might be possible, let’s look at a few games that have used meta mechanics to make their game more engaging. Here are six games that have a short, simple and satisfying core loop, but have layered in meta features to increase their retention. Let’s dive in. 1. Archero: How to add progression systems well Developed by Habby, released 24th March 2019. This was one...
How Stumble Guys hit 225m downloads
It’s no secret that Stumble Guys is heavily influenced by Fall Guys. When Fall Guys came out in 2020, it had many clones. But none of them stuck. And none of them even touched the amount of success that Stumble Guys achieved over the last few months. So what makes Stumble Guys different? Well, Kitka Games spent a lot of time polishing this title, layering in a range of social and meta-features to keep players engaged. Despite its rocky start (it only had a few thousand players for more than a year after it first launched), it’s now one of the top games on the app stores, with over 225 million downloads and $40 million in revenue. Not surprising then, that it’s claimed the number one spot in the charts for several weeks running. But how was Kitka Games so...
“Squid Game” Mobile Games: Who Made It Into The Charts?
Squid Game games turns Mobile Netflix released the new show, Squid Game, on September 17th 2021. Over 132 million people watched the show in the first 23 days of its release, with 4.4 million new people subscribing to the platform (presumably to see the series). It’s easily a new record for Netflix, overtaking Bridgertons number 1 spot. Netflix have even announced that they’re going to make their own “Squid Game” game, as an attempt to increase its popularity in regions like North America. Netflix aren’t the only ones reaping the benefits of this Korean Battle Royale style show. We’re being flooded with memes, halloween costumes, and merch around the hit, all across the globe. But more importantly, mobile games. We’ve seen hundreds of hyper-casual games enter the app stores, all inspired by the Squid Game theme. With the topic still...
Best Social Games of Lockdown 2020 – Part Two
As people have been trapped at home, unable to visit friends, it’s unsurprising that social games dominated the charts and headlines. But it’s not just direct interaction that’s made these games popular. Multiplayer games that are as satisfying to watch as they are to play have been the real successes this year. It’s a positive feedback loop. People play multiplayer games to hang out with their friends. This makes the game more popular, so streamers jump onto it. Those seeking community in times of loneliness watch the streamers and chat with one another. They then start playing the game, too. The game becomes more popular, and so on and so forth. And when the game is playable from any device? Well, this cycle is even more likely. How did lockdown affect multiplayer games? We can see the success in the...
Best Casual Games of Lockdown 2020 – Part One
This year, we’ve seen more narrative and story entering the hyper-casual genre, a deluge of social hidden-role games, and a resurgence in the classics. The headlines are rammed with examples of games exploding onto the scene and dominating our collective attention. But there have been a few quieter successes, too. Games that have been gathering players and doing particularly well at keeping idle thumbs busy. Over the course of this three-part series, we’ll look at these less-talked-about games and what we can learn from them. How has lockdown affected gaming? Before we launch into the games themselves, it’s worth mentioning why we’re focusing on casual games. Our CEO, Ioana, explained in a talk recently that it’s been a strange year for the industry. (Though, not particularly surprising.) At the start of the lockdown, playtime shot up 62% and players spent...
Everything You Can Learn From Fall Guys: Ultimate Knockdown
When it comes to viral games, Fall Guys: Ultimate Knockdown is the game everyone is playing. I mean, Mediatonic recently were able to raise 1 million for Special Effect through auctioning off the ability to create an in-game skin. It’s currently out on Steam and PlayStation, with rumors it’ll be coming to mobile soon. So what made this game such a success? And what can we learn from here? In this article, I’ll answer just that. All while focusing on different takeaways from the game’s mechanics, levels, art and design, and how they built up their strong community. Let’s get into how Fall Guys works: Fall Guys takes the battle royale genre to a bright and colorful place, letting 60 online players struggle through silly levels, all trying to be the last one standing. To make matters more hectic and...
Making a puzzle game? Avoid these 5 common mistakes
The puzzle game genre is arguably one of the most popular genres on the market, and has been around since the first smartphone was created (remember Cut the Rope?). There are hundreds, if not thousands of puzzle-like games on the app stores, all of which offer their own unique take on the genre. We’ve previously released articles on mistakes to avoid when you are creating a F2P game, but this time I want to focus my attention to puzzle. What makes a good puzzle? How can you make your game stand out? And most importantly, what mistakes should you avoid when working on yours? Here’s what I found… 1. Avoid breaking natural progression Progression tactics are a great way to get your player up to speed without overwhelming them. (Afterall, you wouldn’t start a newbie on a grandmaster level of...
Five Key Lessons from Playing Five Hybrid Mobile Games
Thousands (if not millions) of people have been working from home this month, and in return, gaming has boomed. And with the now announced lockdown in the UK and other countries, we’ll likely see a higher increase in downloads, session length, and session counts. I’ve been working from home for my entire life, and games have been there for me. It seems they’re helping everyone else in the same way now, too. This month, I have specifically taken a look at hybrid games (games that smash together two different genres to make one great game). And if you pay any attention to the mobile gaming industry, then you’ll know that this is a trend that has been getting more traction over the years. So, as usual, I’ve picked out my five favorite games in this genre, and deconstructed them to...