When it comes to game and mobile app analytics, there are hundreds of metrics numbers to track. There are metrics like downloads, sessions, or DAUs on one end of the spectrum. These numbers are relatively straightforward and measure concrete actions. More complicated metrics include user churn or Average Revenue Per Paying User (ARPPU). These are less intuitive to interpret and might raise more questions than answers. While there’s no one-size-fits-all policy for game analytics, some useful metrics can help shed light on how you can improve your mobile game. To better understand how these metrics relate to each other and provide comprehensive insights into your game’s performance, we divide them into three main categories: engagement metrics, monetization metrics, and advertising metrics. Each category focuses on different aspects of player behavior, revenue generation, and marketing effectiveness, allowing you to optimize various … Continue reading 22 metrics all game developers should know by heart