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Cohorts

The GameAnalytics Cohorts feature is a framework built on the classical cohort table view.

Cohorts are defined as: groups of users that have completed a specific action within a specific period of time.

A good example of a cohort would be “the players that first launched your game on July 30th, 2018”.

Why should I use cohorts?

Cohorts are a great way of analyzing your data. One of its key advantages is being able to follow in-game behaviors such as the adoption rate of a new character or the evolution of players’ buying behavior over a certain period of time.

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Define A Cohort

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To define a cohort you will need:

  • A completed action to identify the users by (this is automatically set by GameAnalytics to “Start game” event, and cannot be changed)
  • A specific period of time for which the cohort will be computed (you can specify it in the date drop-down table).

For cohorts processing we consider days, weeks and months by calendar.

All custom events that you send to the GameAnalytics servers under the same user are counted for a cohort (not just their first occurrence for the period specified in the cohort).

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Overview

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This view of the cohort table contains:

  • Granularity buttons – each metric has a preset of granularity and aggregations available. If a metric or aggregation is not available for a particular metric, it is most likely not characteristic to it.
  • Metric picker – Choose any of the custom events instrumented to analyze them by cohorts. This is ideal for analyzing things like device level retention to how many users reach a certain level.
  • Aggregations – For custom events you can choose to display the values by the Mean, Sum or Count aggregation methods.

 

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