Next-level insights. Game-changing data.
Discover what it takes to make chart-topping hits with global performance benchmarks for all key metrics, and aggregated data from more than 100,000 games.
Your gaming source of truth
Insights for 1/3 of the world’s gaming economy
Access the world’s largest mobile gaming data set from the comfort of your home (or office). Track the gaming landscape and see how market trends change week to week.
See all performance tiers, top to bottom
Track and benchmark KPIs like retention, engagement, ARPPU, or CPI. Compare your own performance to the market, and optimize your games based on real data.
Global insights, at the player level
Get high-level snapshot of the entire global market, or refine your analysis by region, sub-region, device type, or even IAP spending habits. Whatever works for you.
All of the app store genres, plus some
Hone in on the types of games that actually matter to you. With pre-aggregated metrics for all App Store gaming categories, and more than 50 additional sub-genres.
Use without caution
- Hyper-casual (All)
- HC - Arcade
- Hyper-casual (Fusion)
- HC - Puzzle HC - Idle HC - .io
- Hyper-casual (Mechanic)
- HC - Tapping / Timing HC - Swerving / Steering HC - Rising / Falling HC - Aiming / Pushing HC - Growing / Resizing HC - Stacking / Tidying HC - Matching / Merging
- Platformer Idler Shoot'em Up Other Arcade Tower Denfense Board Games
- Interactive story Music / Band
- Action puzzle Match 3 Puzzle Other Puzzle Coloring Games Trivia Games Hidden Objects Word Games
- Adventures Tycoon / Crafting Animal / Pet Vehicle / Flight Other simulation
- Classic FPS / TPS Snipers Tactical Shooter Other Shooter
- Fighting MMORPG Survival
- Card games
- Card Battler
- Multiplayer Battle Arena Other Strategy
- Arcade Sports Realistic Sports Other Sports
- Arcade Sports Realistic Sports
Filter out the noise
Several performance tiers
Compare "standard" games to "superstars" with aggregated data for the top 2%-5%, all the way through to the bottom 25% of real-world performance data.
|✓ Top 25%||✓ Top 2%|
|✓ Median 50%||✓ Top 3%|
|✓ Bottom 25%||✓ Top 4%|
|✓ Top 5%|
|✓ Top 10%|
|✓ Top 15%|
Data for all core metrics
Whether you care about retention, engagement, or monetization - we have you covered with all core metrics: D1-D7, D14, D28, D60 and D90, , Session Length, Session Count, Playtime, Conversion, ARPPU, ARPDAU.
|✓ Retention Data from D1 through to D28||✓ Retention Data from D1 through to D90|
|✓ All Engagement and Monetization metrics||✓ All Engagement and Monetization metrics|
|✓ Advertising KPIs (CPC, CPI, CPM, CTR, Fraud)|
4+ years of historial data
Unearth trends all the way back to 2016, for all genres and metrics. Get a view of an entire year, a specific half, or a certain quarter. With the freshest data, updated every day.
|✓ Last year only||✓ 2020|
App store and sub-genres
Flexible filtering for app store genres: Action, Adventure, Arcade, Casual, Puzzle, Board, Card, Casino, Trivia, Word, Multiplayer, Role Playing, Simulation, Strategy, Racing, Sports and 50+ sub-genres.
|✓ All app store genres||✓ All app store genres|
|✓ Over 50 Sub-genres|
Get a fresh perspective with different visualisations: 1.) time series for studying seasonal trends, 2.) heatmap for picking out core stats, and 3.) stacked bar charts for a market snapshot.
|✓ Time Series||✓ Time Series|
|✓ Heatmap||✓ Heatmap|
|✓ Market Snapshot||✓ Market Snapshot|
Get the answers you need with our new filtering capabilities. Filter by region, platform, or spenders, with more filtering options coming soon.
|✓ Locked for free tier||✓ Platform level filtering (iOS or Android)|
|✓ IAP filtering (spenders vs. non-spenders)|
|✓ Regional filtering (all major GEOs)|
Get started today!
Purchase today to access Benchmarks+ with all features, including historical data back to 2016, all performance quantiles, advanced filtering and daily updates.
This is a recurring subscription which includes access to our interactive benchmarks explorer. All prices are excluding VAT which will be calculated on checkout for your country of residence. You can cancel your subscription any time.
Benchmarks+ is brought to you by GameAnalytics, the world’s leading analysis tool for game developers.
All-time integrated games
Unique monthly players
Cross-title monthly players
Average monthly sessions
Thanks to Benchmarks+ we can better see competitive KPIs and adjust our strategies.
Benchmarks+ helps us inform our decisions with real market insights, keeping us connected not just to our closest competitors, but to the overall industry and the changing behaviour of players.
With Benchmarks+, we now have a much clearer idea of the KPIs we should be targeting before launch, saving our studio time and money in the long run.