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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
A global analysis of annual performance benchmarks for the mobile gaming industry in 2018, looking at data from 3+ billion players.
Let’s look at some powerful, cost-free ways you can market your newly developed game - both before and after launch.
We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game with data.
We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.
A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists, AppFollow.
We've recently updated the GameAnalytics platform and SDKs. To get you up to speed with what's new, we've listed all of the most recent changes.
Using their analytics platform, GameRefinery has shared key insights and inspiration to help you nail your IAP monetization strategies.
Our good friends at JoyPac have shared everything you need to know about launching your game in China, including how to increase your chances of releasing a hit.
Testing ideas in the prototype stage is a vital step in your game's development. But what should you test? And who to? We answer just that...
Mobile games experts Om Tandon and Abhimanyu Kumar look into what Coin Master gets right, what the competition gets wrong, and how the Social Casino genre is evolving.
GDC San Francisco 2019 has come and gone. But with so much on offer, how can you make sure you got the most out of 2019's biggest event?
In this post, you'll get a sneak peak into how we improved our infrastructure deployment practices, all by utilising the “Blue-Green deployment approach”.
In this post, GameRefinery takes a deep dive into which game art styles and genres are rocking the US, Chinese and Japanese markets, all while using data from their platform.
We dig deep into what makes a great social casino game, and find out how studying this genres' meta features can improve your titles retention.
In this post, our good friends at Megacool shares with us how exactly game developers can nail their referral marketing for their mobile games (with examples!).
Using their Market Explorer tool, GameRefinery makes sense of the battle royale space, and shares with us 6 interesting implementations of this mode.
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