Next level insights. Game-changing data.

Discover what it takes to make chart-topping hits with global performance benchmarks for all key metrics, and aggregated data from more than 140,000 games.

Trusted by 60,000+ gaming studios

Market performance, mapped

See all performance tiers, top to bottom

Track and benchmark KPIs like Retention, Engagement, ARPPU, or CPI. Compare your own performance to the market, and optimize your games based on real data.

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Granular filtering options

Global insights, at the player level

Get a high-level snapshot of the entire global market, or refine your analysis by region, country, device type, or even IAP spending habits. Whatever works for you.

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Game-centric insights

All of the app store genres, plus some

Hone in on the types of games that actually matter to you. With pre-aggregated metrics for all App Store gaming categories, and more than 80 additional sub-genres.

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Use without caution

Sub-genre Taxonomy


Puzzle Idle .io Simulation ASMR Timing Traversal Physics Shooting Spatial Crafting Matching Drawing Trivia Sports Racing Other


Platformer Idler Shoot'em Up Other Arcade Tower Denfense Board Games
Interactive story Music / Band
Action puzzle Match 3 Puzzle Other Puzzle Coloring Games Trivia Games Hidden Objects Word Games
Adventures Tycoon / Crafting Animal / Pet Vehicle / Flight Other simulation


Classic FPS / TPS Snipers Tactical Shooter Other Shooter
Fighting MMORPG Survival
Card games
Card Battler
Multiplayer Battle Arena Other Strategy
Arcade Sports Realistic Sports Other Sports
Arcade Sports Realistic Sports

Benchmarks features

Filter out the noise


App store and sub-genres

Flexible filtering for app store genres: Action, Adventure, Arcade, Casual, Puzzle, Board, Card, Casino, Trivia, Word, Multiplayer, Role Playing, Simulation, Strategy, Racing, Sports and 50+ sub-genres.


Data for all core metrics

Whether you care about retention, engagement, or monetization - we have you covered with all core metrics: D1-D7, D14, D21, D28, D60 and D90, Session Length, Session Count, Playtime, Conversion, ARPPU, ARPDAU.


Different visualizations

Get a fresh perspective with different visualisations: 1.) time series for studying seasonal trends, 2.) heatmap for picking out core stats, and 3.) stacked bar charts for a market snapshot.


Advanced filtering

Get the answers you need with our new filtering capabilities. Filter by region, platform, or spenders, with powerful filtering options.


Several performance tiers

Compare "standard" games to "superstars" with aggregated data for the top 2%-5%, all the way through to the bottom 25% of real-world performance data.

Our data

Network stats

Benchmarks is brought to you by GameAnalytics, the world’s leading analysis tool for game developers.

All-time integrated games


Unique monthly players

800 million+

Cross-title monthly players

1.5 billion+

Average monthly sessions

24 billion+

Download our latest report

Sub-Genre Snapshot: Tower Defense Games

Thinking of developing a Tower Defense game? Learn what kind of KPIs you should be aiming for, and see a few of the rising stars that entered the market in 2020.

Two stacked copies of a report titled "Tower Defense Games - 2020 Industry Snapshot"

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