Cut out the guesswork

Live Ops features, made for games

Run tests and make regular updates including personalized content, design improvements or timed events. With our real-time analytics and live ops features, we’ve got everything you need to go live.

Trusted by 60,000+ gaming studios

An ocean of possibilities

Dive deep into live game operations

Achieve everything from real-time testing, to personalized content, in-game events, targeted promotions, and dynamic difficulty adjustment.

A/B testing

Take away the guesswork with highly accurate, data-driven A/B testing.

Remote Configs

Go live with Remote Configs and adjust gameplay parameters on the fly.

Real-time data

Evaluate the impact of all your tests and remote updates in real-time.

A/B Testing

Got a hunch? Try it out.

Discover what actually works with A/B testing. Run multivariate tests, optimize crucial KPIs like retention and playtime, and make data-driven decisions that improve your game design and boost your KPIs.

Experiment with different game design elements, layouts, colours, and even mechanics.

A preview screenshot of A/B testing
Results you can trust

Statistical analysis powered by ML

Our A/B testing boasts superior accuracy with advanced machine learning techniques like Bayesian inference and bootstrapping – engineered to suit each specific metric.

Control group

Version: Button-Blue

Revenue: $200

Variant 1

Version: Button-Green

Revenue: $201.90 Up1%

Variant 2

Version: Button-Yellow

Revenue: $208.40 Up4%

Variant 3

Version: Button-Red

Revenue: $198.10 Down1%

Remote configs

Make changes at the snap of your fingers

Modify logic in your game with remote configs – essentially pre-defined variables that trigger changes. Simply code variables into your game, and use them to make updates without the need for new releases.

Create as many different configs as you like – the only limit is your imagination.

A preview screenshot of A/B testing

What can you do?

  • Roll out a discovery you made through A/B Testing
  • Target users in a specific country, build or OS version
  • Set a config to switch on or off at a specific time

How should you use it?

  • Manage all types of in-game updates
  • Turn on holiday events or expansions
  • Change your ad frequency or game difficulty
  • Swap settings and campaigns for different regions
A screenshot showing remote config setup
Real-time analytics

Deeply connected with your live game data

Keep a close eye on performance changes with real-time data, empowering you to make swift, informed decisions. Equip your team with up-to-the-minute data, ensuring you always have actionable insights at your fingertips.

A preview screenshot on the GameAnalytics platform

Extract and compute

Programmatic access, available in real-time

Our data access features ensure your data is always within reach. Effortlessly extract structured or unstructured data and integrate it into your own systems for custom processing and reporting.

  • C#
  • Square
  • Cocos
  • Android
  • JS
  • C++
  • Unreal
  • Apple
  • Unity
  • Adobe
  • Adobe
  • Defold
15-min setup

Get started with any engine today

What are you waiting for? Tap into our live ops features for all game engines and platforms. Get started today!

Proven performance

Trusted, secure & stable

Rely on our unparalleled stability at scale, with a 99.9999% uptime guarantee, ensuring uninterrupted access to your data.

Monthly active games


Daily events processed

25 billion+

Up-time record


#1 trusted service

13 years

Still not convinced?

Hear it from the best