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Data & Analytics
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PipelineIQ: Ready-to-use data infrastructure for games

GameAnalytics has evolved. With the new IQ Suite, we’re transforming years of data expertise into a connected set of tools that help studios of every size understand their players, refine their strategy, and grow with confidence.

Tomas Hubka

October 15, 2025

Data & Analytics
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SegmentIQ: Precision targeting through player segmentation

GameAnalytics has evolved. With the new IQ Suite, we’re transforming years of data expertise into a connected set of tools that help studios of every size understand their players, refine their strategy, and grow with confidence.

Tomas Hubka

October 15, 2025

Data & Analytics
All
 
 

AnalyticsIQ: Turning player data into growth decisions

GameAnalytics has evolved. With the new IQ Suite, we’re transforming years of data expertise into a connected set of tools that help studios of every size understand their players, refine their strategy, and grow with confidence.

Tomas Hubka

October 15, 2025

Live Ops
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From metrics to mastery: Tracking what matters in LiveOps

Data is not just a tool. It’s the heartbeat of every successful live service game. In this final part of our three-part series, we explore how to build a powerful analytics function that turns raw data into smart decisions, better features, and stronger results.

Sergei Vasiuk

June 4, 2025

Live Ops
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Player-centric LiveOps: Lessons from Running a Successful Live Service Game by Sergei Vasiuk

In Running a Successful Live Service Game, Sergei Vasiuk explores how true success in gaming comes from creating lasting value - for players, teams, and the business. It’s about building engaging systems, fair experiences, and staying deeply connected to your audience.

Sergei Vasiuk

May 28, 2025

Live Ops
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How Games Create Value: Lessons from Running a Successful Live Service Game by Sergei Vasiuk

In Running a Successful Live Service Game, Sergei Vasiuk explores how true success in gaming comes from creating lasting value - for players, teams, and the business. It’s about building engaging systems, fair experiences, and staying deeply connected to your audience.

Sergei Vasiuk

May 21, 2025

Roblox
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Dead Rails and the Hit Makers Formula

How Dead Rails became a breakout Roblox hit by blending familiar gameplay with fresh twists boosted by influencers, distribution, and the platform’s algorithm.

Stephen Dypiangco

April 1, 2025

Data & Analytics
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Smarter A/B testing: The latest enhancements from GameAnalytics

Launching a game is just the beginning. To keep players engaged and attract new ones, you need to operate your game as a live service - continuously rolling out new features, updates, promotions, and in-game events to maintain and maximize engagement and monetization.

Abi Olusanya

February 13, 2025