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A setup for self-publishing post IDFA – Umami Games

Learn what setup Umami implemented to scale their games studio by automating data processes in the middle of iOS privacy changes in mid-2020.

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The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA.

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