Ana Laura Serra

One of the best ways to find out how your title is performing is by taking a long hard look at the retention and engagement of your game. Not only are these great ways for you to measure the playability of your title, but these metrics give developers an early sense of if their game is going to succeed or not. Hugo Peyron, Publishing Expert at Voodoo, even commented on the importance of retention – especially when the they take on new games: “We look for the highest numbers possible. If a game has low retention, we will kill it.” With this thought in the back of our heads, the biggest question developers tend to find themselves asking is: “How can I boost my retention and increase the engagement of my game?” And by looking at key stats from our...