Dev Jadav

Ad-tech is starting to get all the more significant in the mobile games industry, so it’s important that you’re schooled up. To give you a hand, we’ve put together some of the top key terms you need to be familiar with, in alphabetical order (feel free to bookmark this page, by the way, as we’ll likely keep this updated with new terms we come across). Ad exchange Online marketplaces where publishers, advertisers, agencies, ad networks, DSPs and SSPs can buy and sell ad inventory from each other. Ad fraud  Ad fraud is when an advert says it’s been seen, but a human has never actually looked at the ad. And the reason why it’s fraud is because there’s still a cost attached to this impression. Ad inventory The total amount of space a publisher has available on their site or...