GameAnalytics

You need to wear a lot of different hats when you’re making a game – especially if you’re doing it solo. One day, you’re a foley artist. Next, you’re a marketer. Even as a programmer or designer, it’s useful to understand how these elements come together, so you can make sure everything ties into your theme. To help you along the way, we gathered all the free resources you can use to learn about the different areas of game development. Before you use the resources, we encourage you to make sure the assets are royalty-free. Game design resources Game design is all about the choices you make. The rules and mechanics that bring your idea to life. From small decisions, like whether to use coyote time in your platformer, to big decisions, like the main theme of the game. Game...

Francesco and the Privacy Team at GameAnalytics play a pivotal role in protecting player information. With a deep understanding of EU law and privacy management, coupled with the CIPP/E certification, they oversee compliance operations for over 100,000 games. This team manages compliance related to standards such as ISO 27001, SOC2 Type II, COPPA, GDPR, ePrivacy Directive, and CCPA. Their dedication ensures game developers using our services are meeting top-tier data privacy and security standards. The role of privacy professionals in today’s digital age can’t be understated. They’re essential in managing privacy threats and ensuring information assets remain secure. The IAPP has set global standards in education and testing for privacy, with the CIPP certification being a prime example. The CIPP/E focuses on European data protection laws, enforcement models, and best practices for data protection. By acquiring this certification, Francesco aligns...

GameAnalytics is honored for legal excellence in The Legal 500 GC Powerlist 2023, showcasing industry-leading privacy and data security expertise.

Editor’s note: This post was originally published in 2016. As it’s been a while since we’ve explored what the best tools are that you should be using, we thought we would go ahead and give this post a refresh. Let us know if you think we’ve missed anything important.  How can you lower acquisition costs, improve engagement and drive more purchases? Where will you find the time? From basement to studio, game developers manage a growing remit of technical skills… yet the hours in a day stay fixed. For sure, there are thousands of time-saving apps and services that you can make use of – but figuring out which are best is tricky. That’s why we’ve curated a list of the top game development tools, as voted for by game developers, to help steer you in the right direction and free-up your time to...

You know the word, and you know it’s important. But what does GDPR really mean? And why do you need to care about it? To help new developers and studios located outside of the EU, we’ve outlined a list of important steps that can keep your game and company fully GDPR compliant. TL;DR – Your GDPR checklist Step 1: Ask for consent Step 2: Find out where you data comes from Step 3: Put safety first (Data Protection Impact Assessment) Step 4: Don’t be clingy (Allow your users to withdraw) Step 5: Know how GDPR affects overseas developers Step 6: Be clear but creative with your forms Step 7: Embrace full compliance So, what exactly is GDPR? GDPR stands for General Data Protection Regulation (GDPR), and this new European law has changed the game on how companies manage personal data....

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A well-configured funnel gives insight into which of these steps lose the most players, whether your paths to conversion are optimized, and whether your players are progressing through your game as intended. The aim of this post is to give you all the insights you need to make the most of GameAnalytics funnels. We’re going to start with some background and cover the basic concepts, before ‘diving deep’ into some of the more advanced practices to help supercharge your setup, including how to create and track custom events. Plan your custom events with this free tool… We’ve also created a worksheet for you to use for inspiration when creating your custom event IDs. View it in Google Sheets here (click ‘file’ > ‘make a copy’...

Top 6 GameAnalytics questions: Can I use the same pair of keys for all platforms I am targeting? What common KPIs should I track using design events? I have sent events but I cannot see them in the tool. Where are they? I’ve setup IAP validation but all my monetization data is still invalid. Why? Can I automate the data export feature? Why did my funnel report fail to process? If none of the above concern you – good stuff. Maybe check out our recently updated post: how to increase your game revenue by 510% 😀 1. Can I use the same pair of keys for all of the platforms that I am targeting? Short answer: This is possible but we don’t recommend it. Long answer: We suggest that all users create a unique game entity for every platform that they target....

Your game’s intro can make or break its retention. Nathan Lovato offers tips on how to get your players through the intro and make sure they stay long enough to get a taste of the best your game has to offer.

The fear of losing the fun of your game when you start implementing analytics is ever present. But taking a look at the classics from which most developers get their inspiration, will reveal seamless ways of integrating game design and analytics. One of the problems when you start looking at data for your game is that you might get lost in it. Usually, a game developer starts designing a game based on that single spark of inspiration. A radical ambition of creating a fun and memorable experience for players. All too often, the use of analytics and data gets added as an afterthought. A necessary caveat to make informed decisions, not really to make the game better, but to make the game better at putting butter on your bread. To many game creators, therefore, the use of analytics seems alien...

A great infographic on why players keep coming back for more...

Anders Drachen, Christian Bauckhage and Rafet Sifa provide a couple of examples showing how cluster analysis operates in practice on player data and how to present the results of cluster analysis, in order to make them actionable. This is the last post in its series.

Jean Fabre about how well PlayMaker and GameAnalytics work together.