Measure your performance against the market

Discover what it takes to make chart-topping hits with global performance benchmarks from more than 140,000 games.

See all performance tiers, top to bottom

Compare your games to "superstars" with aggregated data for the top 2%-5%, all the way through to the bottom 25% of real-world performance data.

See all performance tiers, top to bottom
An extensive rangeof metrics

An extensive range of metrics

Track and benchmark even more KPIs like New Users, Install Ratio, ARPDAU, or CPI. Compare your own performance to the market, and optimize your games based on real data.

Global insights, at the player level

Get a high-level snapshot of the entire global market, or refine your analysis by region, country, device type, or even IAP spending habits. Whatever works for you.

Global insights, at the player level
All of the app store genres, plus some

All of the app store genres, plus some

Hone in on the types of games that matter most to you. Find filters across all App Store gaming categories, and more than 80 additional sub-genres.

Our taxonomy

Hypercasual

Hypercasual

Puzzle
Idle
.io
Simulation
ASMR
Timing
Traversal
Physics
Shooting
Spatial
Crafting
Matching
Drawing
Trivia
Sports
Racing
Other

Casual

Arcade

Platformer
Idler
Shoot'em Up
Other Arcade
Tower Denfense
Board Games

Lifestyle

Interactive Story
Music / Band

Puzzle

Action Puzzle
Match 3 Puzzle
Other Puzzle
Coloring Games
Trivia Games
Hidden Objects
Word Games

Simulation

Adventure
Tycoon / Crafting
Animal / Pet
Vehicle / Flight
Other Simulation

Mid-core

Shooter

Classic FPS / TPS
Snipers
Tactical Shooter
Other Shooter

RPG

Fighting
MMORPG
Survival

Card games

Card Battler

Strategy

Multiplayer Battle Arena
Other Strategy

Sports

Arcade Sports
Realistic Sports
Other Sports

Racing

Arcade Racing
Realistic Racing

The results speak for themselves,
so do our customers

All customer stories

Our data

Benchmarks is brought to you by GameAnalytics, the world’s leading analytics platform for game developers, studios and publishers.

All-time integrated games

119,000+

Unique monthly players

800 million+

Cross-title monthly players

1.5 billion+

Avg, monthly sessions

24 billion+

Report

2025 Mobile Gaming Benchmarks

This report provides an in-depth analysis of key gaming metrics across different regions, genres, and platforms, offering valuable insights into player behavior and market trends, helping you understand how your game compares in key performance areas:

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