Measure your performance against the market
Discover what it takes to make chart-topping hits with global performance benchmarks from more than 140,000 games.
See all performance tiers, top to bottom
Compare your games to "superstars" with aggregated data for the top 2%-5%, all the way through to the bottom 25% of real-world performance data.
An extensive range of metrics
Track and benchmark even more KPIs like New Users, Install Ratio, ARPDAU, or CPI. Compare your own performance to the market, and optimize your games based on real data.
Global insights, at the player level
Get a high-level snapshot of the entire global market, or refine your analysis by region, country, device type, or even IAP spending habits. Whatever works for you.
All of the app store genres, plus some
Hone in on the types of games that matter most to you. Find filters across all App Store gaming categories, and more than 80 additional sub-genres.
Our taxonomy
Hypercasual
Hypercasual
Casual
Arcade
Lifestyle
Puzzle
Simulation
Mid-core
Shooter
RPG
Card games
Strategy
Sports
Racing
The results speak for themselves,
so do our customers
All customer storiesOne of our more interesting experiments with game analytics has been using heat maps, a more advanced implementation of KPIs. We track in-game events of how players interact with their environment, using in-game events to generate heat maps showing where players place towers on our maps. This provides direct visualization of how players interact with their environments, offering significant insights. These visualizations help us understand and balance around strategies players are using. For instance, a player is always placing towers in the same spot. If so, we may want to encourage a more strategic placement of towers by changing the environment. By analyzing these heat maps, we can make data driven decisions that improve the game's overall balance and overall player experience. We can even take this a step further by tracking in the lobby, where players are crowding around and optimizing the environment there
It's our responsibility as developers to figure out what the player wants and needs in the game. GameAnalytics has been crucial in helping us understand and meet those needs effectively.
The tools from GameAnalytics have helped us increase our monetization performance by up to 30% for several of our Messenger titles, whilst also giving us better insights and more detailed KPI reporting and monitoring. The flexibility of GameAnalytics dashboards makes it possible to continuously optimize multiple titles across different platforms quickly. As we have several successful games to keep track of, this is an important and unique feature that helps us to achieve optimal growth.
I did a lot of experimentation with GameAnalytics early on, adding more and more events to answer the questions I’d had throughout development. Whenever I wanted to know the answer to a question, I’d just use GameAnalytics to add an event to find out. Like, where in play were people making their first purchase? Did the banner at the end of levels have any effect? That kind of thing. It meant that, when it came to my next games, I knew what kind of events I wanted to look out for.
One of our more interesting experiments with game analytics has been using heat maps, a more advanced implementation of KPIs. We track in-game events of how players interact with their environment, using in-game events to generate heat maps showing where players place towers on our maps. This provides direct visualization of how players interact with their environments, offering significant insights. These visualizations help us understand and balance around strategies players are using. For instance, a player is always placing towers in the same spot. If so, we may want to encourage a more strategic placement of towers by changing the environment. By analyzing these heat maps, we can make data driven decisions that improve the game's overall balance and overall player experience. We can even take this a step further by tracking in the lobby, where players are crowding around and optimizing the environment there
It's our responsibility as developers to figure out what the player wants and needs in the game. GameAnalytics has been crucial in helping us understand and meet those needs effectively.
The tools from GameAnalytics have helped us increase our monetization performance by up to 30% for several of our Messenger titles, whilst also giving us better insights and more detailed KPI reporting and monitoring. The flexibility of GameAnalytics dashboards makes it possible to continuously optimize multiple titles across different platforms quickly. As we have several successful games to keep track of, this is an important and unique feature that helps us to achieve optimal growth.
I did a lot of experimentation with GameAnalytics early on, adding more and more events to answer the questions I’d had throughout development. Whenever I wanted to know the answer to a question, I’d just use GameAnalytics to add an event to find out. Like, where in play were people making their first purchase? Did the banner at the end of levels have any effect? That kind of thing. It meant that, when it came to my next games, I knew what kind of events I wanted to look out for.
GameAnalytics gives us all the flexibility we need to track custom events and specific user behaviour, allowing us to improve KPIs. It's fast, has great UI and fantastically structured data across its multiple features.
GameAnalytics is the glue for our games. We’re able to see all of our data across our different games, builds, and platforms quickly. Something we just didn’t find with other tools out there.
For us, MetricsAPI provides deep insights into the retention performance of studio partners. We look for the highest numbers possible. If a game has low retention, we will kill it and identify the problem effortlessly.
Happy to use GameAnalytics for all of our products. Very convenient and easy to use features that give us important and detailed information to understand in-game data.
GameAnalytics gives us all the flexibility we need to track custom events and specific user behaviour, allowing us to improve KPIs. It's fast, has great UI and fantastically structured data across its multiple features.
GameAnalytics is the glue for our games. We’re able to see all of our data across our different games, builds, and platforms quickly. Something we just didn’t find with other tools out there.
For us, MetricsAPI provides deep insights into the retention performance of studio partners. We look for the highest numbers possible. If a game has low retention, we will kill it and identify the problem effortlessly.
Happy to use GameAnalytics for all of our products. Very convenient and easy to use features that give us important and detailed information to understand in-game data.
Our data
Benchmarks is brought to you by GameAnalytics, the world’s leading analytics platform for game developers, studios and publishers.
All-time integrated games
119,000+
Unique monthly players
800 million+
Cross-title monthly players
1.5 billion+
Avg, monthly sessions
24 billion+
2025 Mobile Gaming Benchmarks
This report provides an in-depth analysis of key gaming metrics across different regions, genres, and platforms, offering valuable insights into player behavior and market trends, helping you understand how your game compares in key performance areas:
Get your free copy