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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Julian Runge

Julian Runge

Head of Analytics & Data Science at Wooga.

Predictive analytics set to become more valuable in light of rising CPIs

Say you produce and market mobile apps for iPhones. You have 1 million active users in the US. Now what…

The Golden Curve: Determining Player Value in Freemium Apps

It is impossible to perfectly know the value of a user before they stop playing the game. You can only…