Author profile
Oscar Clark
Oscar Clark is a consultant and Evangelist for Everyplay from Applifier. He has had many years of experience with online, mobile and console social games and is an outspoken speaker at games conferences.
6 min read
#Data & Analytics
Data is good, but not all data is equally good
Effective data capture is like a sensory system for your game so you can understand the actual behaviour it exhibits rather than what we expect it to do or what focus groups tell us it might do. But can we always trust what the data tells us?