Author profile
Rosa Colom
9 min read
#Data & Analytics
Chinese Gamers: in-game behaviour of players from China
During the last few years, the Chinese market has become a massive opportunity for game developers. There are 550 million active smartphones and tablets in the country, and every one of them has an average of 5 games installed. The key questions to answer, therefore, are about the players: How do Chinese players compare to players from the rest of the world? What do they prefer to play? How committed are they to a game? How many games do they usually play? We set about answering these questions and more from a data-driven standpoint, and analysed the data in the GameAnalytics network by comparing Chinese players’ in-game behaviour to that of players from the rest of the world. So what are the results? Here’s a teaser. What we found is that Chinese players in our network are: Less likely to...
2 min read
#Data & Analytics
Mobile Games KPI Benchmarks for September 2015
Here we go again with another benchmarks update! As you may know, Benchmarks is a feature that allows you to compare your KPIs to those of 6,000 (and counting) other games tracked by GameAnalytics. Trends in the industry are continuously moving, and we offer you a reference point from which to start your analysis and drive business decisions. If you are wondering what the current situation of the market is, you should log in and check it out. Benchmarks for September are up and ready! Some highlights for September 2015: ARPDAU, ARPPU and Conversion have increased for genres such as Word, Trivia, Sports and Puzzle. Although retention overall has not increased, the same substantial growth is found in session length. This might be a direct consequence of people going back to work after vacation, and therefore, daily commuting....