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Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

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Guest posts

Four Benefits of Hyper-Casual Games for the Gaming Industry

How has the hyper-casual genre helped the gaming industry, and why should other genres follow its approach to development? Joakim Achrén from Elite Game Developers tackles this in this post.

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Guest posts

Why Hypercasual Can’t Sustain the Growth of Playables: Part Two

What has to happen for the growth of playable ads to continue? Adam Stevens from Luna Labs shares his 5 predictions in the second part of his series.

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Marketing

Why Hypercasual Can’t Sustain the Growth of Playables: Part One

Hypercasual game studios have led the playable ads movement for over 2 years now. But, how did this happen and will it last? Adam Stevens from Luna Labs tells all in the first of his two-part series.

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Guest posts

Wildlife Studios: Why Your Studio Needs Data Scientists

Vitor Margato, Senior Data Science Manager at Wildlife Studios, shares why exactly gaming companies need data scientists, and how they should be using them.

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Guest posts

Using Hybrid Genres to Broaden Your Mobile Game’s Audience

Using examples from idler RPGs and puzzle RPGs, GameRefinery explores how hybrid genres can broaden your game audience.

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Guest posts

10 Rules to Consider When Preparing Your Mobile Game for Localization

Should you act first and think later, or vice versa? Knowing these little tricks before starting to design your game could save you a fortune.

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Guest posts

Battle Passes: The Latest Hot Trend in Mobile Gaming

In this blog post, GameRefinery look at trend and popularity data for Battle Passes, and share a couple of the most interesting implementations they’ve seen so far.

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Guest posts

Most Featured Mobile Games Across the Globe in 2019

What were some of this year's top featured mobile games in different App Stores across the globe? Here's a fine selection that app-specialists, AppFollow, have put together.

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Events

Highlights from Mintegral Bridge Summit in Paris

At the Bridge Summit in Paris, Mintegral invited Ketchapp, MadBox, JoyPac, Mindworks, and GameAnalytics to share insights into the hyper-casual scene in China.

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