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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Marketing

Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

Apple Arcade: What This Really Means For Mobile Game Developers

We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.

3 Strategies to Grow Gamers’ Loyalty and Retention Rate

A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists, AppFollow.

Launching Mobile Games in China (Tips from JoyPac)

Our good friends at JoyPac have shared everything you need to know about launching your game in China, including how to increase your chances of releasing a hit.

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How To Conduct User Research In The Prototype Stage For Your Game

Testing ideas in the prototype stage is a vital step in your game's development. But what should you test? And who to? We answer just that...

Deconstructing Meta Features In Social Casino Games (With Examples)

We dig deep into what makes a great social casino game, and find out how studying this genres' meta features can improve your titles retention.

Referral Marketing For Mobile Games: How To Grow Your Game With Referrals

In this post, our good friends at Megacool shares with us how exactly game developers can nail their referral marketing for their mobile games (with examples!).

Finding A Publishing Partner Vs Self Publishing – Everything You Need To Know

Publishing your mobile game? From DIY to partnerships, here’s a look at the two sides of the mobile game publishing coin.

5 Key Lessons To Boost Retention And Increase Engagement

Using data from our latest industry report, we reveal the key lessons in keeping your games' retention and engagement healthy.

3 Creative Ways To Build Your Community Before Launching Your Game

We explore 3 unique stories where developers went the extra mile to build their community, and dig into why they worked so well.

Boyfriend Dungeon: The Secrets Of Their Email Marketing Strategy

Creative Director at Return to Adventure Mountain, Chris Zukowski, shares with us how studio Kitfox Games nailed their email marketing strategy for their game, Boyfriend Dungeon.

Not GDPR Again – Steps To Keep Your Game And Company Compliant

Months have passed since the GDPR law was put in place, however how can you make sure your mobile game stays compliant under the EU’s GDPR rules?

6 Ad Creative Strategies To Nail Your User Acquisition

With the gaming market getting even more competitive, how can you make sure your mobile ad creative stands out from the crowd?