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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Marketing

Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

Boyfriend Dungeon: The Secrets Of Their Email Marketing Strategy

Creative Director at Return to Adventure Mountain, Chris Zukowski, shares with us how studio Kitfox Games nailed their email marketing strategy for their game, Boyfriend Dungeon.

Not GDPR Again – Steps To Keep Your Game And Company Compliant

Months have passed since the GDPR law was put in place, however how can you make sure your mobile game stays compliant under the EU’s GDPR rules?

6 Ad Creative Strategies To Nail Your User Acquisition

With the gaming market getting even more competitive, how can you make sure your mobile ad creative stands out from the crowd?

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Ad Monetization For Hyper Casual Mobile Games – A Data Scientist’s Playbook

VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.

Hyper-Casual Games 101: How To Get The Most Out Of Your Players

When making hyper-casual games with great next day retention, how can you make sure you get the most out of your players?

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Best Practices For In-Game Purchases: Converting Players To Spenders

How can you get the most of in-game purchases? From defining your audience to nailing your path to purchase, we've rounded up all of the best practices.

Native Ads In Mobile Games – Everything You Need to Know

Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.

The Ultimate Guide to Social Sharing for Games with GIFs

After creating and growing the Fun Run games to over 100M downloads, the founders of the GIF sharing platform Megacool realised that it’s possible to reach the masses by triggering word-of-mouth. In this guide, they outline how...

Fast Lane by Space Ape Games

How Space Ape Games Saw 4x Growth with Smart Monetization

How holistic experimentations on ad monetisation amplified with smart UA took Fastlane from 170,000 to 700,000 DAU in 4 months. And growing.

Generating Word-Of-Mouth Buzz For Your Game

It's one of the most powerful marketing tools possible, so let's find out how best to generate this kind of marketing buzz.

SEO And ASO Optimization For Game Developers

When you’re marketing and promoting your game, you probably don’t think about one of the most important - and most traditional - types of digital marketing.

A Primer On eSports

eSports' sudden appearance in mainstream media has left many wondering what it is, and how and why it has grown in popularity so quickly. Allow us to explain.