The mobile games market is growing at a fast speed (52% during 2016 according to Newzoo), making it a truly a global area of business. However, as is in any other global business, there are differences in consumer needs, desires and behaviors. It is crucial for any mobile games company to learn about these differences […]
Chances are you’ve thought about running your own Kickstarter. Money coming directly from your community and passionate players, wouldn’t that be great? Crowdfunding is more than an option to budget your projects. First, it doesn’t have to be the only one. It combines well with subsidies, it doesn’t prevent you from collaborating with a publisher, […]
With more than 500 games submitted to the App Store every day, it’s hard to imagine a more competitive environment to get noticed. That’s why every little improvement to your listing is particularly important. With an average conversion rate of 4.47% (for games on the iOS App Store), even the smallest of changes can be hugely […]
Overview As of 2017 you can find almost 5.3 million iOS and Android mobile apps in App Stores which makes mobile app marketing a huge challenge for new mobile app developers and mobile app marketers. The mobile apps market is highly developed and an increasing challenge for developers with Google Play adding almost 50 000 […]
Why Marketing Your Game is Essential Most indie games are not profitable. There are plenty of great games that come out all the time, and as you know, making great games is not enough to sell them. It’s true for all kinds of creations and products. You can rarely rely on what you make to […]
Mid-core games are casual games designed for adult males with a gaming background, who have a steady income but who simply don’t have time to play anymore now that they are older. Michail Katkoff explains how to strike the perfect balance between complexity and simplicity in order to hook mid-core gamers.