MarketIQ helps bridge this gap by offering clear insights into what’s working across formats, platforms and more. UA Managers get the metrics they need for data-backed decisions, and Game Marketers get insights on trends and creative strategies to keep campaigns fresh and engaging. As competition is fierce, marketers are hyper-focused on ROAS and want metrics that deliver high-performing campaigns without wasting spend. MarketIQ makes this easier by allowing them to efficiently compare ad performance, analyze top creatives, and spot trends across networks, cutting down on time spent but keeping results high. Additionally, the need for creative inspiration and access to data that shows how different creatives capture attention has been inaccessible to most. With MarketIQ, you can dive into leading creative examples and understand what users respond to, shaping ads that are both targeted and impactful. There is not just...

Game discoverability continues to be a big challenge for studios of all sizes. With an ever-changing landscape of new policies, data restrictions, and a growing competitive environment, it’s the #1 challenge for indie developers and #2 for AAA and AA developers (Game Developer Audience Insights, August 2024). Creating a successful game is no easy task. From initial concepts to launch day and beyond, it requires continuous testing and iteration to find the balance between creating an enjoyable game and running a (hopefully profitable) business. Keeping a keen eye on the performance of your game is step number 1, but to power those insights you need a statistically significant sample size of players to begin with. Bringing us quickly to the first hurdle of game discoverability. To help solve this obstacle, we’re excited to announce MarketIQ – a powerful advertising and...

PK XD has over 500 million downloads on Android alone. It gets 30 million views on YouTube every week. And their average session length is 25 minutes a session, with people playing around an hour and a half a day. So what's the secret behind their success? Here's what we know.

What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? Learn more in this guest post and interview with Voyager Growth's founder.

Is mobile F2P dead? No, not quite. But things are changing. In this article, Matej Lancaric addresses the current mobile market, with tips on how to get your games to the top of the app stores.

Anime Dimensions had Roblox’s best-rated launch in the platform’s history. We spoke to the founder and key developer of Albatross Games to discover how they managed to make such a monumental leap in just 60 days.

In this case study, Matej Lancaric deconstructs Frozen City from Century Games, to find out how they went from $1 million a month in 2020, to $20 million a month today.

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial How powerful can a premium playable ad be when it comes to user acquisition? Quite powerful, actually. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’. ITI: top hyper-casual developer with high quality standards for its ad creatives ITI is a well-known hyper-casual mobile gaming developer in the Japan market. Its hit title Rescue Cut, released in 2019, was named one of the best games of the...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial The success of playables in Asia In Japan and South Korea, where banners and video ads dominate, the emerging playable ads have significantly changed people’s perception of ads, thanks to the immersive, highly interactive ad experience they provide. At the same time, these playable ads are also helping the games break out and make a splash on the global market. According to UA data from Mintegral: Playable ads increase IPM by over 85% on average in Japan and Korea, and 40%...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial What’s the deal with playables? Playable ads have quickly become one of the most popular ad formats among apps and brands due to their premium user experience, accessibility, and superior conversion performance. And while playable ads are effective, they are typically expensive and time-consuming to produce, posing a significant challenge to scalability. It’s for this reason we’ve launched the Playable Ad Editor on the Playturbo platform. The Playable Ad Editor now provides advertisers with a zero-coding, drag-and-drop online editor to easily...

When you’re developing a hyper-casual game, it’s not enough to just publish it and hope it takes off. You need to do extensive, iterative testing to get an indication of the best possible UA performance as well as in-game metrics.  So where to start? Here are our top tips for maxing out your metrics: Know what you’re testing for and what KPIs you’re looking at Vague testing methods will only get you vague results. The first thing to decide on is what the purpose of your test is. Are you running a marketability test? Exploring a game concept? Or are you testing creatives? Once you’ve decided what question you’re trying to answer, be clear on what KPIs you’re going to measure with. Is it the CPI? IPM? CTR? Retention? You need to know all of these before you start testing....

Editor’s note: a little while ago we discussed how to market your game on a $0 budget. It was a popular post with a lot of useful tips. We thought we’d get more advice from another industry expert. This time it’s from TheTool’s ASO and mobile marketing lead, Katerina Zolotareva. Overview Getting a mobile game discovered by users is a tricky task and many developers have a perception that it will inevitably cost a lot of money. However, this doesn’t have to be true! There are many ways to promote an app on a low budget. App Marketing is all about creative approach! Good communication with potential players and existing ones is essential to achieve visibility and help your game to achieve maximum exposure. Today we will share some tactics that will make your life so much easier when you need...