Author profile

Chay Hunter

EVP, Marketing at GameAnalytics
Hyper-casual library article
6 min read
#Commentary

Hyper-casual bible: top resources for making a hit game

Building hyper-casual games is a great way to get into game development. With their short cycles and simple gameplay, crafting a hyper-casual title means you can learn important skills across game design and monetisation, which you’ll need for success in the mobile games industry. But how do you get started building a hyper-casual game? What exactly goes into creating a hit in this genre? What KPIs should you track and what results should you be aiming for? There’s a lot you should know before getting started. So before you get tapping away and developing your next hit, make sure to read through these resources to master everything ‘hyper’. 1. Understanding hyper-casual The hyper-casual genre is a unique one. It’s made up of short, satisfying, and simple gameplay, basic artwork, and relies heavily on ads to make money. So to kick...
6 min read
#Commentary

6 (more) narrative techniques to make better games

In our last article, we covered the three major C’s of storytelling: character, conflict, and change. Using these rules will set the foundation of your game’s narrative. But that doesn’t mean your work is done. There’s so much more to building a strong narrative. And in part two of our storytelling series, we cover six narrative techniques you can use in your titles to help boost your storytelling and character development. Let’s get to it. 1. Consider a shared story You might not want to go into a huge amount of detail for every game you create (especially if you’re working with hyper-casual or casual titles – which have notoriously short lifespans). While it would make each game unique, it can take a lot of time. Instead, think about whether you can create a single story that all your games tie...
Narrative article cover image
7 min read
#Commentary

Improving your mobile game with narrative (Pt 1)

What comes to mind when you think about narrative design? You probably imagine Bioshock, Mass Effect or even Stanley Parable – story-driven games where the player’s choices affect the ending. How could you possibly incorporate any of that into a mobile game? But narrative design isn’t just about branching storylines and giant flowcharts. It can actually be a lot more subtle. Narrative design is about creating a consistent narrative. It’s not just about telling a story, but about showing it in your mechanics, user interface and prompts. It’s the small snippets of audio, item descriptions and visual iconography. Narrative design is about deciding what your story is and making sure that you’re staying consistent with that larger vision. In this article, we’re going to explain the basics of a good story and then talk about a few ways you can...
Stumble guys cover
7 min read
#Spotlights

How Stumble Guys hit 225m downloads

It’s no secret that Stumble Guys is heavily influenced by Fall Guys. When Fall Guys came out in 2020, it had many clones. But none of them stuck. And none of them even touched the amount of success that Stumble Guys achieved over the last few months. So what makes Stumble Guys different? Well, Kitka Games spent a lot of time polishing this title, layering in a range of social and meta-features to keep players engaged. Despite its rocky start (it only had a few thousand players for more than a year after it first launched), it’s now one of the top games on the app stores, with over 225 million downloads and $40 million in revenue. Not surprising then, that it’s claimed the number one spot in the charts for several weeks running. But how was Kitka Games so...
Hybrid-casual games cover
11 min read
#Commentary

Six features that turn a hyper-casual dud into a hybrid-casual hit

Cracking the hyper-casual market is more challenging than ever. Why? Quite simply, there’s too much competition. This simultaneously drives up the cost of getting new players and makes it easier for players to churn. And that’s particularly problematic because – with higher acquisition costs – studios need higher retention rates if they’re going to make a profit. But a new genre has emerged: Hybrid-casual. Studios have realised that if they’re going to keep retention high, they need to layer in more features and aspects of meta-game. The tact is to keep the core gameplay short, simple and satisfying, but add meta-features that encourage players to keep coming back. Features like progression systems and collectibles that add more depth to the core game. (You can read more about why the shift is happening in our other post on the topic.) In...
Data Visualization article cover
9 min read
#Commentary

Top visualizations for game telemetry data

Imagine this. You come into work, load up your dashboard, and you’ve got a map of the world – each country a different colour. The greener the country, the more your game is making there. Visualizing your data can help you understand how your games are performing on an instinctive level. Numbers don’t often ‘click’ in our minds. But visuals – those give us gut feelings. They can help you see your data from a different perspective, and let you spot important insights you would have otherwise glossed over. But what can you do? Let’s dive into the top data visualization techniques and how to use them. 1. Line charts: Think time Line charts show us how values change over time. They’ll let you spot trends, like whether you have a lull in your installs on the weekends. Need to...
Marketing Library Article cover
7 min read
#Commentary

The game developers’ library for marketing mobile games

The goal of marketing your mobile game? Drive awareness and increase installs. It sounds simple when you narrow it down to that. But there’s a world of tools and techniques you’ll need to research to get it done right. The mobile games industry is a vast one, filled with thousands of games. And making yours stand out is just half the battle. So to give you a fighting chance, we’re rounded up the best articles and resources for you to get started. Let’s dig in. First off, understand your audience Before you even consider sorting your marketing strategy, you need to know who you’re selling to. Sure, you made the game – so you should have an idea of who your audience is. But you’ll need to understand exactly what your players’ motivations are and why they’ll want to play...
4 min read
#Product updates

Ranking Data for Over 80 Sub-Genres Now Available in GameIntel

Line yourself up, recruit. You can now track ranking games across more types of charts than ever before; made up of an entire new division of 80+ sub-genres. Including everything from ‘Snipers’, ‘Tower Defense’ through to ‘Romance Games’. We have three main changes for you to get through today. In GameIntel, you can now: Filter the charts by over 80 sub-genres. Sort the ranks by specific metrics, like highest retention or longest playtime. Unlock this with our new Starter tier (only $99 a month). There’s a lot to explain here. So gear up and let’s get started. What’s new in GameIntel 1. Filter the charts by over 80 sub-genres In addition to the standard App Store categories (such as hyper-casual, RPG, and Sports), you can now explore aggregated GameIntel charts for more than 80 additional sub-genres (like Tower Defense, Snipers,...
5 min read
#Commentary

How to Get the Most Out of GameIntel

We’ve just launched our new mobile intelligence platform, GameIntel. With it, you can follow market trends, see which games have the best performance indicators, and supercharge your game research and ideation. But what exactly can you do with GameIntel? Well, how long is a piece of string? It really depends on what you’re looking for and what questions you need answering. But to get your creative juices flowing, and give you an inside look to our new platform, here are a few things to get you started. 1. Be the first to know about breakout hits Nice and easy one to kick us off. You can track the top charts in real-time, around the world. Free or paid. Updated hourly. You’ll get all the key information you need about these hit games. All of the key info about each game...
3 min read
#Product updates

Introducing GameIntel: Your Industry Source of Truth

Raise the curtain and turn on the spotlight, because we’ve got an exciting new tool for you. It’s called GameIntel. And it’s here to bring accurate game-industry insights to developers of all shapes and sizes, whether you’re a small indie outfit, or a serial top-ranking publisher. With GameIntel, you’ll be able to follow market trends in real-time, see which games have the best performance indicators, and supercharge your game research and ideation. What’s more, you’ll also have access to the popular Benchmarks+ service included within your GameIntel account. You can try it out for free here or read on to learn more (including how to claim a special discount — up to 40% off 12 months access to GameIntel). Details below. Why did we build GameIntel? Most mobile intelligence tools cost a small fortune. With GameIntel, you now have an...
Idle engagement blog
5 min read
#Commentary

How to Keep Players Engaged and Coming Back to Your Idle Game

Idle games don’t involve much in the way of thinking from the player. And they don’t have an end goal – you just continue to play them, earning more in-game currency and upgrading as you go. They’re usually free to play, relying on in-app purchases and currency passes to make money. But how can you make sure that your players want to keep coming back? In this blog we’re going to tell you how to do just that, and also share some stats on engagement metrics. Why idle games appeal to both players and developers On paper, idle games sound a bit ridiculous. Why would anyone want to play a game that involves hardly any, well, playing? The numbers say different though – idle games have really high retention rates, and users keep coming back, even when they’ve been playing...
3 min read
#Product updates

Trending Games and Global Hits has arrived to Benchmarks+

Product update: Benchmarks+ is now a part of GameIntel (25th May 2021) We’ve launched GameIntel, a new and improved mobile intelligence offering which from today will be the new home for Benchmarks+. There’s a ton of new features, functions, and capabilities you can dig into here. You can find all of the details about it here. And in case you missed it, we now have more hyper-casual sub genres in our tool, too. ************************************************** Update from 10th march 2021:  Our data chefs have been hot in the Kitchen, and the next order is up. This week, we’ve launched two new main courses; our Trending Games and Global Hits dashboards. These new features will help you see which games have been climbing and falling in the charts, and which ranking position the top hit games have across each key country. Let’s...
4 min read
#Product updates

Game Explorer has landed in Benchmarks+

Product update: Benchmarks+ is now a part of GameIntel (25th May 2021) We’ve launched GameIntel, a new and improved mobile intelligence offering which from today will be the new home for Benchmarks+. There’s a ton of new features, functions, and capabilities you can dig into here. You can find all of the details about it here. ************************************************** Update from 23rd Feb 2021:  Strap on your hiking boots and equip your telescope, we’re here with yet another big update to Benchmarks+. Say hello to Game Explorer, where you can now search for specific games across a range of criteria. Including 100k+ sub-genres to make your market research more precise and relevant. You can now easily discover games in specific genres or sub-genres that reached a certain position in the charts, or even specific titles released by a particular publisher. Want to...

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