Author profile

Olga Padulosi

CMO at AppFollow
7 min read
#Marketing & Publishing

3 Strategies to Grow Gamers’ Loyalty and Retention Rate

We gamers are a fickle bunch. For a lot of mainstream gamers, “Shiny New Toy” syndrome is all too prevalent. However, some of the older and more dedicated players can easily sit down with the same title they’ve been playing for years and still have a blast. Such is the gaming scene. So amidst this, how do you foster loyalty among your gaming audience? And how can you make sure they keep coming back? There are a few things that you can do, and luckily for you, we’ve listed 3 of them below… 1. Pay Attention to Your Audience As a game developer, one of the worst things you can do is overlook valuable feedback from your players. While playing through your game, your players will push the boundaries of all your design choices, and will almost always find something...