Meet them where they are: Using market research to inform your game ads targeting
Once your game is published, you’re always looking to grow your player base. But it’s not just about quantity; it’s about quality. Acquiring users who genuinely resonate with your game is vital to building a sustainable, loyal player base. Therefore, finding the right audience quickly is crucial when acquiring new users. The faster you identify your core players, the more efficiently you can allocate your marketing budget, maximizing ROI and attracting high-quality players likelier to stick around. So, how do you go about identifying these users, and how has targeting evolved to meet new challenges? The shift in targeting: How privacy changes reshaped the landscape In recent years, user acquisition targeting has undergone quite a shift. Changes to Apple’s Identifier for Advertisers (IDFA) policy have led to a new realm for mobile marketers, affecting the ways you can reach and...
