This efficient approach, combined with data collection and analysis using GameAnalytics, helped Voodoo to identify a new game called Fight List (based largely on its promising D1 and D7 KPIs). It quickly became a hit on the App Stores, reaching #1 position in more than 40 countries. The key takeaway here: Voodoo’s game adoption strategy streamlines the development and review process, whilst minimizing the commercial risk of launching several titles.
Identifying core potential
When it comes to predicting the success of a title, simply playing the game is rarely enough. Data is key for recognizing the games with the greatest potential, and Voodoo reviews this data with user-level access to multiple studios at any given time via GameAnalytics. They typically look for D1 retention of 50% or greater.
For us, a key benefit GameAnalytics offers is insights into the retention of studio partners. We look for the highest numbers possible. If a game has low retention, we will kill it.
Around 19/20 games with low retention get set aside, whilst studios with promising numbers and a great concept are given consultation to help improve core gameplay elements. Voodoo has now become a world leader at finding and refining diamonds in the rough, using GameAnalytics to see critical KPIs (and even game error logs).
Tracking an entire portfolio
Once a game has been released, GameAnalytics still plays a role in progress tracking for the entire Voodoo team, with custom integration via the GameAnalytics Rest API that feeds GameAnalytics data into their own proprietary dashboard.