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Mobile Gaming Industry Analysis for 2018

A global analysis of mobile gaming benchmarks: with performance insights from more than 60K mobile games and over 3 billion players from around the world.

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What you'll find in this report

Throughout this report, we present our benchmarks to show insights into how the industry is performing for each genre and metric. We present our data for each KPI in two ways: first showing aggregated trends for a full calendar year, and secondly showing top, average and worst performing trends for each genre.


  • 01  - About this report
  • 02  - Key takeaways
  • 03  - Retention
  • 04  - Session length
  • 05  - Revenue
  • 06  - Stickiness
  • 07  - Conversion

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A collection of up-to-date data, with insights and tips for launching games in the Western mobile games market.

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Mobile Gaming Industry Analysis for 2018

60k+ titles. 3 billion+ devices. A whole heck of a lot of data. Let's look at the state of the mobile games industry.

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