Category
Live Ops
9 min read
#Guides
Who are the top mobile game backend providers?
A robust backend infrastructure is the engine that powers all top-grossing mobile games. It enables engaging gameplay experiences and handles essential functions such as user authentication, multiplayer capabilities, LiveOps, leaderboards, cloud storage, and much more. However, there are numerous mobile game backend providers (also called backend-as-a-service) in the market. By the end of this article, you’ll have an understanding of who they are, and how they differ from each other. Should you build or buy your backend tech? Most of the companies you see in the top-grossing gaming charts use bespoke backend technology that they’ve built in-house. This allows for customization and total control of the backend tech stack, but it requires hiring a team of engineers – a time-intensive and costly process. The vast majority of game developers, however, do not have the time, human resources, or money to...
7 min read
#Live Ops
What to Expect When Your Game Turns Into a Viral Hit
Every game developer hopes to see their game hit the top of the charts. The thrill of seeing people play it on the train, glowing reviews in gaming outlets, and your own section on Twitch. (The increased revenue doesn’t hurt, either.) But nobody really prepares you for success. What happens when you get that surge of new players and become so popular that even non-gamers have heard about you? With great success comes great responsibility. The more players you have, the more pressure you’re under to improve the game, add new content, fix bugs and keep the game alive. It’s a tough gig and one game can easily turn into an entire career. And there are quite a few tasks you’ll need to take care of behind the scenes. What goes on behind the scenes? This isn’t an exhaustive list,...
11 min read
#Live Ops
10 Rules to Consider When Preparing Your Mobile Game for Localization
Editor’s note: This article has been contributed by Alconost, a global provider of localization services for apps, games and other software into 70+ languages. Alconost also makes advertising and educational videos and images, teasers, explainers, and trailers for Google Play and the App Store. We’ve written this article as a tribute to numerous questions from our clients: What’s wrong with my game? Why isn’t localization enough? How can we fix it? Cutting corners when bootstrapping a new game is a widely-used strategy. And it might even be an efficient one, as long as you aren’t planning to grow incrementally. However, shortly after the long-awaited local release is in the bag, most game developers start thinking about how to attract more international gamers. And sooner or later, after taking a crack at promoting their game in more countries, they come up...
13 min read
#Ads & Monetization
Battle Passes: The Latest Hot Trend in Mobile Gaming
Editor’s Note: This is an extended version of an article on the same topic that we published int Pocketgamer.biz, and was originally written by Erno Kiiski, Chief Game Analysts at GameRefinery – US. In his job, he’s played and analyzed hundreds of titles on a feature level, giving him a strong sense of the current western mobile game market. So, without further ado, we’ll let him take the lead. A bit over a year ago, GameRefinery wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite, the first mobile title to popularize it among players. Even though other genres slowly started adopting the Battle Pass as well, it was mostly left to Battle Royale games. Now the mobile gaming market looks quite different, and you could argue that Battle Pass is here to stay –...
6 min read
#Data & Analytics
Customizing Your Game for the Chinese Audience
Editor’s Note: this post was originally published by Arttu Anttonen, Game Analyst. Aside from turning Chinese games inside out, Arttu has a solid understanding of what works and what doesn’t in the mobile game market in the East. Everyone working with mobile games in the West already knows Archero. The successful shoot-em-up style ARPG-esque roguelike-ish action game, where players clear sequences of short levels of enemies with their archer hero while avoiding getting shot themselves. And, since many Western game developers struggle with the age-old dilemma of how to make their game more appealing to the Chinese audience, you could be asking yourself: “What would Chinese Archero look like?” Baozou Daxia has been grossing steadily since launch (source: GameRefinery service). Well, a textbook example of how to do it emerged in early September, although made by a Chinese developer, Dream of...
6 min read
#Ads & Monetization
How Esports Can Help Your Mobile Game Make Money
This post was originally written by Brian Mahoney, Director of Game Design at Skillz. You can read it here. Picture this – your mobile game is doing well. You have really high player engagement, and your retention is looking strong. All in all, your game is bringing in a steady stream of money, so you’re happy. However, you start to see a drop in your acquisition strategy. And on top of that, you need to keep making iterations and changes to your game to avoid losing your most highly-engaged players (the ones who expect more and more content). So, what do you do? This scenario is all too familiar amongst some of the mid-to-larger sized gaming studios. One of the biggest challenges developers face today (which I’m sure all of you can agree with) is competing in a market where...
7 min read
#Game Deconstructions
PvP Modes in Casual Games – Disney, Harry Potter, Board Kings & Love Nikki
Editor’s Note: this post was originally published by Wilhelm Voutilainen, Senior Game Analyst at GameRefinery. As a Senior Analyst, Wilhelm knows the ins and outs of game feature data in western markets, specifically on PvP games. PvP is often the key feature that defines mid-core games. For example, in shooters, RPGs, and strategy games, one of the most addictive elements is built around the possibility to show off who has the best aim, most cunning strategies, and strongest characters. But when you think about casual games, PvP is probably not the first feature that comes to mind. Considering this traditional view, could PvP be effectively implemented into lighter games such as casual Match3s, adventure, and customization games? In this blog post, our friends at GameRefinery take a closer look at PvP-mode examples in casual games of various types to shed more...
7 min read
#Ads & Monetization
Could A Subscription Model Work For Your Mobile Game?
These days, subscriptions are everywhere. Music, films, TV, food delivery – you can even learn a new language with a subscription. Publishers have been predicting that Netflix-style subscription gaming will take off for a good few years now (this 2014 article shows that people were talking about it five years ago – a lifetime in the world of tech). But mobile gaming is actually pretty far behind in this area, as most developers are still making most of their money from ads or in-app purchases. Recent announcements from Apple and Google of new subscription-based gaming services (Apple Arcade and Google Stadia) could be about to change that though – Vodafone have also announced a partnership with game streaming platform Hatch to bring cloud-based mobile gaming to their 5G service. So in this post, we’re looking at the pros and cons...
7 min read
#Live Ops
Appointment Mechanics – How to Keep Your Players in Game
Editor’s Note: this post was originally published by Kalle Heikkinen, Chief Game Analyst at GameRefinery. With over 400 games analyzed under his belt, Kalle has a solid understanding of what works and what doesn’t in the mobile game market. We all know how important and challenging it’s to not only create and expand your player base but also to retain it. Some games re-engage their players by facilitating communal systems, such as guilds to enforce social commitments to the game. Others use exclusive limited-time events and content to instigate FOMO among players. Then there are games that rely on publishing more and more content, levels, and story to give their players a reason to come back. Our good friends at GameRefinery offer data and actionable insights on all of the ways mentioned above to boost retention. But in this blog post, they...
11 min read
#Ads & Monetization
Are Loot Boxes The Future Of Mobile Game Monetization?
In November 2017, EA released Star Wars Battlefront II, developed by DICE studio. The company was met with extreme criticism after it seemed to have not learned from its mistakes with its season pass approach in the first instalment. Famously, EA’s response to that criticism led to the most downvoted comment in Reddit’s history. The reason EA’s response garnered so much negative attention was that it ignored the growing discontent over its use of loot boxes, an increasingly common monetisation strategy in the gaming industry. Though the strategy has been around for over a decade, the success of Blizzard’s Overwatch was a pivotal moment for the loot box model, vastly increasing its visibility and popularity. It has only been in the past few years that the public dialogue has broadened to include parallels to gambling, and whether or not there...
18 min read
#Live Ops
Going Multi-National: A Follow-Up Interview with FRVR
Editor’s Note: After our previous interview with FRVR back in 2017, we want to catch back up with founder Chris Benjaminsen to see how the company has grown, what changes have applied to the structure of his company, and what his plans were for FRVR in 2018 and beyond. So, what have you been up to since we last spoke to you? [Laughs] That’s a big question – quite a lot! The company is very different from where it was last time – my memory is not perfect, and I can’t pinpoint where we were then. However, to give you an update, we are nine people now. The 9th person just joined the company, we do around 2 million DAU daily, and about 30 million monthly, which I think is not too far off from where we were last time....
15 min read
#Live Ops
Live Ops Strategies For Free To Play Games
Launching a new game is an undeniably exciting moment. After putting in the hard work, imagination, and effort that goes into a new title, you get to send it out into the world. But really, the work has barely begun, especially if you’re launching a free to play or F2P game that’s monetized based on ad revenue and/or in-game purchases. Once a game is launched, you should be optimizing, adjusting, updating, and reporting your progress throughout your game’s lifespan or existence, working to improve player retention as well as increasing downloads, getting lapsed players to return, and increasing the number and length of player sessions. All these activities and events meant to increase player retention and maximize the value of a game’s user base can be referred to as live ops. [bctt tweet=”What are live game operations and why may...
6 min read
#Live Ops
Why it’s important to keep your initial players happy
In our last data science report on what makes a game successful we looked at the evolution of key game metrics over 90 days after launch, across 400+ games. (If you haven’t read that already, we definitely think you should before going forward with this one.) One of our findings was that most successful games show a better handling of their initial installs, dubbed the Golden Cohort. We thought it would be an interesting venture to dig a bit deeper into this. And so the queries began. Methodology Sample description We look at players from 208 games that hit 1000 installs during 2014. They represent the games that on a cumulative revenue basis are in between the 50th and the 90th percentile. This ensures we analyse the most successful games in terms of revenue in our network (games that pertain...