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Om Tandon

Om Tandon

Founder/Games Consultant at UX Reviewer.com.

How Coin Master Disrupted Social Casino And Pocketed $100M

Mobile games experts Om Tandon and Abhimanyu Kumar look into what Coin Master gets right, what the competition gets wrong, and how the Social Casino genre is evolving.

Part 3 of Advanced UX Prototyping: Next Gen. Prototyping For Games & Apps

UX Director at DIGIT, Om Tandon, shares with us Part 3 of Advanced UX Prototyping, based on CDT Design sprints & Type-8 prototyping methodology.

Game UX Style Guide: Why Do You Need One?

UX Director at DIGIT, Om Tandon, shares with us the importance of Game UX style guides, and why you need one.

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UX Insights: Golfclash’s Swing To Success!

Om Tandon doesn't like golf, but Golfclash is a different beast that grew on him regardless. Let's find out why he's still playing it.

Part 2: Are Casual Games Maturing? Lessons from Playrix!

Why and how are casual games pivoting towards mid-core features? How are top tier Devs like Playrix driving this change in the casual gaming space? A close chat with Playrix, developer of top grossing games like Homescapes, Gardenscapes, and Fishdom.

Are Casual Games Maturing? Lessons from Angry Birds 2

Why and how are casual games pivoting towards mid-core features? What differentiates Angry Birds 2 from all the previous games? A close chat with how the team at Rovio built Angry Birds 2 and what led them to make those bold design decisions.

UX Review: Slotomania, the hooks & baits of social casino gaming.

You may wonder, why people are sinking millions of dollars into these games which cannot be played for real money! Let's have a look at one of those...

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

As promised, we will cover how to set up external usability tests, where the preparation is done at the developers' (client) and research agencies end.

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

This series takes the subject of UX in games a step further by sharing with you some of the methods and techniques used in the process and demystifying it, I aptly call this series UX Walkthrough.

Advanced UX Prototyping and Playtesting (Without the Code!)

This isn't your usual post about fancy buttons, micro interactions and menus prototyping. There are many showing ways to mimic UX/UI interactions, transitions and login forms. This article is about taking it to the next level!

5 Effective Behavioural Economic Monetization Patterns

Here are 5 unconventional monetisation patterns shown in game UX design that differ from the crowd but work incredibly well, each based on a sound behavioural economics principle.