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Author profile
Sarah Impey
Content Creator at GameAnalytics
4 min read
#Ads & Monetization
Creative ways to make your hybrid-casual game more profitable
In-app purchases and advertising aren’t the only ways to generate revenue for your hybrid-casual game. Let’s explore some alternatives.
8 min read
#AI
How to use AI to improve your in-game voice-overs
AI can help your studio in many ways; from coming up with ideas, writing placeholder scripts, and even helping market your game. So, where is the technology when it comes to voice-overs? Does it actually work? And how can you use it?
9 min read
#Game Design
Game design tropes that don’t translate to VR
What are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these? Let’s break it down.
8 min read
#Game Design
Will people play AAA games on mobile?
AAA games are coming to mobile. But will people actually play AAA games on smaller devices? Here’s what we know.
5 min read
#Game Design
Why you should port your mobile game to console or PC
Developing a version of your game for PC or console can help boost sales and reach more players. But is it right for your game?
6 min read
#Strategies
Navigating the World of Matchmaking: Tips for Game Developers
When building a multiplayer game, your players are going to need a way to find each other. That's where a matchmaker comes in. But what is a matchmaker? How do they work? And is there any difference when it comes to mobile?
6 min read
#Guides
Cybersecurity for Game Developers: Top Tips to Stay Safe
Protecting yourself isn’t necessarily hard. Not if you’re aware of the techniques hackers use. So, with data breaches becoming increasingly common in the news, we thought we’d give a little advice about how to protect yourself.
7 min read
#AI
AI-Driven Creativity: Prototyping Games in the Digital Age
While you can’t (yet) plug in a prompt and have it develop a fully functional mobile game, you can use AI to help you come up with ideas and speed up your process. So here are a few ways you can use AI when developing your prototypes.
7 min read
#Game Deconstructions
From console to pocket: How to adapt your game for mobile
Adapting your game to mobile is no walk in the park. Yoru controls are different, you have a much smaller screen size, and you're much more limited with the hardware. And yet, Psyonix nailed this perfectly. Here’s what we can learn from them.
8 min read
#Marketing & Publishing
Influencer Partnerships: The Key to Expanding Your Game’s Reach
Working with social media influencers can open up an ocean of new players for your games. But who are the best influencers to work with? How do you go about finding them? And how can you get in touch with them?
12 min read
#Ads & Monetization
The Cost of Entertainment: Are Games Getting Too Expensive?
A big topic we see today is people complaining about the price of games for what they’re getting. But why is that? Are studios becoming too greedy? Or are business models evolving so quickly that players can’t keep up with the trends? Let's find out.
8 min read
#Game Design
Creating VR Experiences: Challenges and Solutions for Designers
Making a VR game is still no walk in the park. It’s very different to what you may be used to building. So what are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these? Let’s break it down.
6 min read
#Marketing & Publishing
Managing Expectations: The Art of Building Hype the Right Way
You want your players to be engaged with your game, but you don’t want to accidentally break the trust you’ve built up. When developers overpromise and don’t deliver, it can damage their relationship with their audience. Here are our top tips for building hype safely.