Author profile
Tabarak Paracha
Marketing Manager at Tenjin
5 min read
#Ads & Monetization
Optimize Your Hyper/Hybrid-Casual Game Advertising in 2023
What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? Learn more in this guest post and interview with Voyager Growth's founder.
2 min read
#Ads & Monetization
Top 10 Hyper-casual Game Ad Networks in 2022 (Q4)
Editor’s note: This article was written and published by Tenjin. You can find their original version here. New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by Tenjin and GameAnalytics for hyper-casual games in the date range of 01.10.2022 – 31.12.2022. So let’s dive in and explore what this report has to offer! Here’s a summary of the topics we cover: Ad Spend % by platform Median CPI by platform Top 10 countries & ad networks by ad spend on Android and iOS Median CPI for the top 10 countries & ad networks by ad spend on...