Tiahn Wetzler

Editor’s note: This article was originally published by Tiahn Wetzler, Senior Content Marketing Editor at Adjust. You can check out the original here. Social media memes are a smart way to engage your audience, create stronger brand recognition and acquire new followers. As a form of native social media content, they can create a positive brand image through humor and relatability. However, there are several pitfalls to avoid and essential practices marketers need to follow to successfully leverage the format’s popularity with younger audiences. This guide breaks down everything you need to know about social media marketing memes and how to incorporate memes into your social media strategy. Where to begin: What is a meme? The term ‘meme’ was coined by biologist Richard Dawkins in his 1976 book, The Selfish Gene. This was defined as a behavioral or stylistic trend...