Veli-Pekka Julkunen

The mobile games market is growing at a fast speed (52% during 2016 according to Newzoo), making it a truly a global area of business. However, as is in any other global business, there are differences in consumer needs, desires and behaviors. It is crucial for any mobile games company to learn about these differences as this information is the key to unlocking success – and profits – worldwide. In the mobile games marketplace, these differences are reflected on the types of games that become successful in different markets. It’s clear that these three markets are different, but how about the dozens of the other markets? This was the question we wanted to answer – and to back it up with facts. To make the results easy to understand, we wanted visualize the answers, and to create the “true world...