When they were invited by Facebook to become one of only 15 launch partners on Instant Games, SOFTGAMES immediately understood the massive opportunity.
Since then it became the mission of the world's largest HTML5 games provider to enhance the overall Messenger games experience... and in this pursuit they've now released a string of hit titles, including Cookie Crush, Solitaire Story, and Bubble Shooter HD. One cornerstone of their ongoing success is the focus on high quality games that they tailor precisely to the features available on certain platforms, such as leaderboards or progress syncing on FB Messenger.
For this successful studio, measuring, understanding and balancing progression flows with a considered focus of these platform specific features is the key to driving and accelerating growth. They supplement this by listening to their community and quickly actioning the feedback, constantly optimizing their portfolio with data from GameAnalytics, and keeping their titles fresh with interesting new challenges.
SOFTGAMES monetizes its titles with Rewarded Ads, blended with content that's optimized to increase interaction with virtual economies and IAP systems.
The tools from GameAnalytics have helped us increase our monetization performance by up to 30% for several of our Messenger titles