Mikael Orpana

Editor’s Note: this post was originally published by Mikael Orpana, Marketing Manager at GameRefinery. With years of Marketing experience under his belt, as well as over two decades of playing games, Mikael has a strong understanding of what the best marketing strategies are within the gaming industry. GameRefinery recently took a look at the mobile game market share, and now as 2018 comes to a close it’s a good time to take a look at how the mobile gaming industry has developed over the past year and shifted publisher market share in the US. The publisher landscape looks much like it did a year ago, but several publishers rose to make a distinct impression. Who made a splash and who couldn’t quite maintain last year’s momentum? Check it out in their infographic below: You can learn more about the GameRefinery platform here. Fancy some...