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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Marketing

Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

Match-3 Video Ad Retention

Rewarded Video: Retention Impact in Match-3 Games

Rewarded video ads can have a positive or negative impact on retention - depending who you ask...

Monetization Mobile Game

10 Monetization Tips for Mobile Games in 2017

Speak to anyone in the mobile gaming industry and the topic of conversation will always turn to one thing: monetization. Who…

8 ways of spotting and fixing the reasons why players are leaving your game

The following article is based on a previous one we published on the GameAnalytics blog: 16 reasons players are leaving your game, which you can find here, written by Nathan Lovato. This…

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How to Identify Whales In Your Game

We look at mobile game monetization and examine the differences in behaviour between converted players and non-monetizers.

The 7 Deadly Sins of Mobile User Acquisition

App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from…

ASO for Google Play

App Store Optimization For Game Developers

ASO is an essential marketing tactic for most game developers, and is vital in making your app more visible on its respective platform and earning valuable organic downloads.

Why there’s no shame in indies making money

There was a telling moment in the UK games development scene recently. A couple of years ago, the British Government…

Know your players

Why now’s the time to get to know your players

Marketing is a dirty word within the walls of many independent developers. Even for those who acknowledge it’s something they…

Why it’s important to keep your initial players happy

In our last data science report on what makes a game successful we looked at the evolution of key game…

16 Reasons Why Players Are Leaving Your Game

In order to improve player retention you need to understand why players are leaving your game. Here are 16 common causes of player churn.

A new approach to marketing mobile games

Mobile gaming is a fiercely competitive, fast changing field. Developers are under constant pressure to make games better. Meanwhile, advertising…

Create your Push Notification Strategy

Earlier, I covered why it’s important to send good push notifications to your users and how to do it. Now…